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To be a life-changing fitness pro, you need to take responsibility for both the advice you offer, and your client’s ability to follow that advice. Yes, even those “difficult clients.” The ones other fitness professionals tell you to fire. Here at Precision Nutrition, we don’t fire our clients. We take a completely different approach. In this 4 part video series – filmed live at the 2011 Perform Better Summit in Long Beach, California – we’ll share that approach with you. And, by the end of the series, you’ll be better equipped to get unbelievable results with every type of client you work with. Even the challenging ones.

Today, we’re announcing the launch of next Precision Nutrition Certification Program. Each time we run the program, we get asked plenty of questions about, so we decided answer some of the key questions here to help those interested in learning more.

Precision Nutrition Certification: the first true nutrition certification for fitness professionals. Registration begins on Wednesday March 7th 2012. In the past, spots have sold out in hours, so read on for more info on the program and how to get on the waiting list.

Short-term very-low-calorie dieting disrupts powerful hormones that control appetite, hunger, and satiety for up to a year after a strict diet. Crash diet now, feel hungry later… even several months later. Only long-term, slow and careful dedication to building new healthy habits works for permanent fat loss.

When we have clients with health challenges that exercise and nutrition – not to mention their own doctors – can’t seem to solve, there’s one guy we call: Dr. Bryan Walsh, aka Doctor Detective, naturopath and forensic physiologist.

Paradoxical as it sounds, new research shows that a better body image could actually help you lose more body weight. In other words, accepting your body as it is and spending less time thinking about it is the best way to live a leaner, healthier lifestyle.

Carrie Stricker, PhD, RN, and Kathryn Schmitz, PhD, MPH – researchers at the University of Pennsylvania’s Abramson Cancer Center – are investigating whether Precision Nutrition’s Lean Eating Coaching Program might benefit young adult cancer survivors. And, as of January 2012, 45 cancer survivors joined Lean Eating as part of the initial pilot project.

From an environmental standpoint, food packaging can be a serious problem. Here’s how Ryan Andrews became more aware of his trash habits related to food. And how he cut down on his own garbage production.

Precision Nutrition is growing tremendously, and we’d like your help finding a few more exceptional people to help us do what we do best: bring life-changing, research-driven nutrition coaching to everyone.

Registration for Lean Eating 2012, our fat loss coaching program, opens today. We’re accepting a small number of new clients, first-come, first-served. In today’s post, I explain how to become a client and I recap our coaching program: we coach you personally, and we put up $75,000 in prize money for the best transformations in the group.

In the spirit of giving, today I have a gift for all PN readers, something extremely useful and exceptionally cool. It’s a 5-day video course: Precision Nutrition for Fat Loss. And the best part? It’s TOTALLY FREE.

We’ve all seen amazing before and after photos, the kind where the transformation is so huge it looks like two different people are posing. But the photos only tell one small piece of the overall story of body transformation. What really happens in the months between the photos? How do these people lose fat, gain lean muscle, and find their smile? Well, in this video (and the accompanying article) we’ll tell you exactly what they did. And how you can do it too.

Each time we open the program to new clients, we get tons of questions about how it works, what we teach, what to expect, how to prepare — and especially, “Is it right for me?” And with $75,000 in prize money on the line, this time we’re getting more than ever before. Here’s how to see what people are saying, talk to current clients, coaches — and me — and get your questions answered personally.

The next Lean Eating group kicks off in just a few weeks on Wed Jan 4th. And we’ve upped the ante: 75K in prize money. Can $75,000 help you lose fat? You bet it can.

Since our last Lean Eating group is wrapping up, anxious participants and observers have been blowing up our in boxes wondering who won the 50K in prize money for the best male and female body transformations. Well wonder no longer. Click here to find out.

The PN Lean Eating coaches are awesome. Every year they take a bunch of out-of-shape clients and whip them into the best shape of their lives. But they’re not just physique magicians, internet sadists, and keyboard jockeys. They’re also real people with real lives, real experiences, and real world challenges of their own. They’ve done what you’ve done. They’ve been where you are. That’s what makes them so darn good.

As part of the Lean Eating coaching program, we incentivize participants with $50,000 in prize money for the best body transformations. Well, recently, the body transformation phase of Lean Eating wrapped up. And this week, we need your help in determining the men and women most worthy of the $50,000. Click here to vote.

As part of the Lean Eating coaching program, we incentivize participants with $50,000 in prize money for the best body transformations. Well, recently, the body transformation phase of Lean Eating wrapped up. And this week, we need your help in determining the men and women most worthy of the $50,000. Click here to vote.

Despite what you may have heard, it doesn’t take much to lose weight, get back in shape, and enhance the quality of your life. All it takes is the right program, the right habits, the right mentors, and the right support network. Just ask any of the guys profiled in this piece. Their results have been nothing short of phenomenal.

An emergency room surgeon, Dr. Steve Leech is in the business of fixing and stitching when things go wrong. But Steve’s own health started sliding. When he reached 255 pounds he knew he needed to fix something. That’s when he joined Lean Eating. After one year in the program, Steve had lost 55 pounds and transformed his body from soft and flabby to muscular and lean.

Obese throughout his 20’s, 30’s and early 40’s, John Romkey tipped the scales at 355 pounds at his heaviest. After 16 months he lost over 100 pounds, completely transforming his body and life. His story shows that no matter how heavy you are, there’s always a way to reverse trends, get lean and fit, and live your best life possible.

To say that Lean Eating client Yano had a great year would be an understatement. During the last 12 months he lost 20% body fat and, in the process, won $10,00.00. Once over 255lbs and pre-diabetic, he’s now 70 pounds lighter and ready to tackle new adventures with his new body. And he wants to share his story with you…

A fine-tuned athlete in college, Bryan, 42, recently found himself overweight and out of shape, a result of a high-stress entrepreneurial lifestyle. He knew what to do to get back into shape—he just wasn’t doing it. 32 pounds and 15% body fat later, Bryan achieved—then surpassed—his old athletic body with the help of Lean Eating.

Alvar, 44 years old, was 27 pounds overweight before starting Lean Eating. His body, tired of lugging around the extra weight during his intense martial arts practices, showed signs of shutting down. Nine months later he’s in the best shape of his life. This is his story on how he lost the weight, endured against the tsunami that rocked Japan in March, and regained control of his body and life.

Despite what you may have heard, it doesn’t take much to lose weight, get back in shape, and enhance the quality of your life. All it takes is the right program, the right habits, the right mentors, and the right support network. Just ask any of the women profiled in this piece.

Katey had tried everything to lose weight, but all the books, diets, and injections only led to a lighter wallet. It seemed like a hopeless situation. But when she signed up for Lean Eating, something felt different. A year later, after losing over 100 pounds and winning the $10,000 Grand Prize, Katey unveiled the body she always dreamed of having.

After gaining 60+ pounds during pregnancy, Kia, 34, was having trouble taking the weight back off. Not sure where to turn, she signed up for Lean Eating. After losing 61 pounds, she now runs marathons and competes in awe-inspiring races and competitions, all while balancing a family and a full-time career.

Lean Eating client Patricia was 54 years old, post-menopausal, and afraid of exercise. One year later, having lost nearly 70lbs and 25% body fat, she lifts, hikes, and climbs with fit women half her age. And she can rock a little black dress like nobody’s business. Here’s her story. Prepare to be motivated…

A former Division 1 athlete, Kim’s fitness (and her perception of her body) deteriorated rapidly after college. A year after signing up for Lean Eating, Kim lost over 24 pounds and 16% body fat, winning the Lean Eating $10,000 prize and forever cementing the healthy habits she needs to stay lean, athletic, and fulfilled.

Carey joined the Lean Eating coaching program for one reason only – to win the $10,000.00 prize. Now, having lost 82 lbs and 19% body fat, she’s got a whole new perspective. And she wants to share it with you today…

Despite what you may have heard, it doesn’t take much to lose weight, get back in shape, and enhance the quality of your life. All it takes is the right program, the right habits, and the right mentors. And sometimes you might just need a partner in crime. Just ask any of the Lean Eating couples profiled in this piece. Not only did Lean Eating strengthen their bodies, it strengthened their relationships.

Married for 10 years, Tom and Annmarie joined the Lean Eating coaching program together in January 2010 hoping to lose fat and learn how to live healthier lives. Tom lost over 100 pounds. Annmarie lost over 25. But it wasn’t just their bodies that changed. Through working out, eating delicious meals, and helping each other through the program, they strengthened their relationship, too.

When they started Lean Eating in January 2010, John was juggling a full-time career as a patent attorney with night school, and Shannon was half-way through her PhD. They were the epitome of a couple who “didn’t have time” to work out or eat healthy. Yet after only six months of dedication — and with no major changes to their daily lives — John had lost 40 pounds while Shannon had lost 17. Both John and Shannon had more energy throughout the day, slept better at night, and were able to maintain their busy, fulfilling lives while strengthening their relationship in the process.

Scott was overworked and out of shape. Tiffany was feeling stagnant and stressed out. Looking for a change, they joined Lean Eating in 2009. After dropping fat, gaining muscle, and re-inventing their lives, both Scott and Tiffany are now paying it forward by helping future rounds of Lean Eaters with a simple message: “We did it. You can do it, too.”

Registration for Scrawny to Brawny 2011, our muscle-building coaching program, is now open. We’re accepting a small number of new clients, first-come, first-served. In today’s post, I explain how to become a client and I recap our coaching program: we coach you personally, and we put up $20,000 in prize money for the best transformations in the group.

Lean Eating women’s coach Georgie Fear is playful, bright, eager, and full of loving energy, like a happy puppy. Well, a happy puppy with PhD-level nutrition expertise and two cookbooks to her name, that is.

Each time we open the program to new clients, we get tons of questions about how it works, what we teach, what to expect, how to prepare — and especially, “Is it right for me?” And with $20,000 in prize money on the line, this time we’re getting more than ever before. Here’s how to see what people are saying, talk to current clients, coaches — and me — and get your questions answered personally.

Last year, when we first created the S2B coaching program, I did an interview about my own transformation: what it was like, why I did it, how I did it and the key lessons I learned in the process. If you’re interested in transforming your own body, check it out.

Well, we finally did it. Precision Nutrition just joined the world of social media in a big way, launching an official PN Facebook page. As a special thank you for coming to check out our new home on Facebook, we’re offering 4 special fan-only articles.

While the rest of the world obsesses about losing fat, a growing army of scrawny guys fight to gain weight one precious pound at a time. The following are five snapshots of real guys with real lives who — after trying everything else to gain weight — underwent a major body transformation in our Scrawny to Brawny coaching program.