Precision Nutrition Analyzes Data Year-Over-Year to Identify and Effectively Address Nutrition Challenges for Individuals Seeking to Look and Feel Better
TORONTO, Nov. 7, 2019 – Precision Nutrition, an industry leader in healthy eating and lifestyle coaching, released its special report “2020 Nutrition, Fitness, and Health Trends & Insights,” which identifies the areas of Emotional and Stress Eating, Lack of Planning, and Cravings as the top three nutrition challenges for individuals seeking to transform their health. For the first time ever, Precision Nutrition did not see Weight Loss in the top three goals for health-conscious consumers, taking a backseat to the categories of Look and Feel Better, Stay Consistent, and Maintain Results.
During the last decade, Precision Nutrition has helped over 100,000 clients people make healthy eating and lifestyle changes. The company has also trained over 150,000 industry professionals through their professional certification programs. As a result, Precision Nutrition stands alone as the only organization that coaches real clients directly and also educates health and fitness professionals. This allows the company to combine unique insights from both—for advanced nutrition and lifestyle solutions that help people achieve lasting results.
To gain a better understanding of where people need the most help, Precision Nutrition begins its client coaching program by asking individuals to answer a robust intake questionnaire. The “2020 Nutrition, Fitness, and Health Trends & Insights” special report was formulated from data points from thousands of incoming annual clients to reveal the biggest obstacles between most people and their health and fitness goals in the coming year.
“This eye-opening report helps Precision Nutrition understand the biggest obstacles standing between our clients and their health and fitness goals in the coming year,” said Brian St. Pierre, M.S., R.D., Precision Nutrition’s director of performance nutrition. “In our 2020 programs, Precision Nutrition will continue leveraging our unique insights, professional coaching experience and the latest nutrition and behavior-change science to provide an ever-evolving program that dramatically transforms lives through healthy eating and lifestyle changes.”
The “2020 Nutrition, Fitness, and Health Trends & Insights” report highlights include:
About the 2020 Nutrition, Fitness, and Health Trends & Insights Report
The 2020 Precision Nutrition report aggregates key findings and solutions—from nearly 15,000 clients over five years. Plus, it provides links to our best articles on relevant topics with the opportunity to contact Precision Nutrition’s expert team of coaches—including Ph.D.s, registered dietitians, nutritionists, and exercise scientists—for additional strategies, tips, and how-to advice.
To download the report, visit:
About Precision Nutrition
Precision Nutrition offers a sustainable, practice-based approach to becoming fitter, getting healthier, and improving performance. As a global leader in providing health and fitness professionals the education, tools, and coaching they need, over 150,000 coaches in over 140 countries use the Precision Nutrition Level 1 Certification—along with ProCoach, the company’s proprietary coaching software—to improve client results, increase operational efficiency, and drive business growth. Recognized as the number one recommended nutrition coaching certification by health, nutrition, and fitness professionals and the leader in customer satisfaction, Precision Nutrition offers the only nutrition certification endorsed by CrossFit®, the National Academy of Sports Medicine (NASM), and the American College of Sports Medicine (ACSM). The American Council on Exercise (ACE) and The National Board for Health and Wellness Coaching (NBHWC) also approve Precision Nutrition for its professionals’ continuing education credits. Internationally, Precision Nutrition’s certifications have gained endorsements from the European Register of Exercise Professionals (EREPS) and the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
In addition, Precision Nutrition Coaching for Men and Women is a personalized, evidence-based healthy nutrition and lifestyle program, which has been validated in multiple peer-reviewed studies and helped over 100,000 people improve their nutrition, fitness, and lifestyle. For more information, visit www.precisionnutrition.com.
Media interviews available by request.
Allie Hartman, Precision Nutrition