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Diets are dead. (And, what to do instead.)


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We all know that diets don’t work for long, and often, don’t work at all. But if not diets, then what? Here’s how our clients do it, and how you can get healthier and fitter than you ever thought possible in 12 months — and stay that way forever — while never “dieting” another day in your life.

We created our Lean Eating coaching programs because our clients wanted to get in shape without having yet another thing in their lives to manage and worry about. So in Lean Eating, we take care of all the food and fitness-related thinking. Clients get to refocus and relax. And get healthier and fitter than they ever thought possible.

Because no matter how much you exercise, what you eat will determine how you look and feel. But deep down, we all know diets don’t work for long. And often, they don’t work at all.

Worse yet, diets add needless stress and complication to people’s lives. No one wants yet another thing to manage and worry about. We’re all busy enough as it is.

But if not diets, what can you do?

That’s the question that led us to create Precision Nutrition. We’ve done over a decade of research with thousands of our clients, men and women from all walks of life, from multiple Olympic gold medalists to people who have never once set foot in a gym (and don’t intend to). And in that research, we discovered the answer: to get in shape once and for all, you have to do things simpler than people expect, for longer than people expect.

The “Lean Eating” way, explained.

Lean Eating is the anti-diet. You don’t count calories. You don’t get all crazy about food, you don’t follow fads, and you don’t listen to media reports about how one specific food will kill you while another will cure you (a list which seems to change every other week). And most importantly, you don’t add stress to your already busy life.

Instead, you let us take care of all the thinking and planning for you. In place of a diet, which is a bombardment of changes you’re expected to make all at once, we find your “one small thing.” In short, we figure out what small thing you can do right now, today, to yield the maximum physiological change possible.

And once we figure it out, we give you that one small thing to work on for a few weeks until you master it. Then another. Then another. For as long as it takes. The catch is, it takes time — and we live in a “now, now, now!” culture. The benefit is, it works better than you can possibly imagine.

Here’s how it works.

  • 12 months of personal coaching for anyone looking to get healthy, lose fat and get in the best shape of their life
  • Help from world-class instructors who have done it themselves and who will guide you and hold you accountable
  • Online, private — even anonymous so you can start as you are, no matter what kind of shape you’re in right now
  • Exercise program provided, in case you don’t have a trainer, or use your own
  • $100,000 in cash prizes for the best body transformations in each group, for a little extra motivation
  • 100% guaranteed: follow the program for 12 months and get in the best shape of your life, or it’s free. Every penny.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 18 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their physical and mental health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list now. You'll get a free gift today, save up to 54%, and have the chance to secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Tuesday, July 16th, 2024.

If you're interested in coaching and want to find out more, join the presale list below. Being on the list gives you three special advantages.

  • You’ll pay less than everyone else. Join the presale list and you’ll save up to 54% off the general public price.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
  • You’ll get a free gift—plus an inside look at the program. When you join the presale list today, we’ll send you a free 35-page ebook: Your Best Nutrition Starts Here—a complete guide to building a health plan for your body, goals, and lifestyle (no calorie-counting or restrictive dieting required). Plus, you'll get our new Enrollment Packet, giving you an inside look at the PN Coaching program, complete with stories from past clients who’ve overcome huge obstacles and achieved the transformation of their dreams, and more.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].