Can’t resist the chips… the cookies… the ice cream? Actually, it’s normal to feel like you can’t stop overeating certain types of foods. Processed foods, in particular, are explicitly designed to be hyperpalatable and irresistible. Here’s how it works — and what to do about it.
In the car… at your desk… with friends at a party… waiting for your partner at a bar… standing over the kitchen sink.
In our modern lives, it seems like there’s no context that’s not right for crunching on cheap, delicious junk food.
And how often do we keep the indulgence to one handful… a couple bites… just a taste? Once that package is open, most people end up eating more than they meant to. Much more.
There’s a reason this experience of losing control with processed food is so universal. The food industry has expertly created cheap, easily accessible products that our taste buds — and our brains — cannot resist.
By pairing perfectly-engineered, lab-created flavors with emotionally appealing marketing campaigns, food manufacturers devise products that make us feel powerless in the face of their tastiness.
They even take advantage of our evolutionary preferences for certain types of textures and flavors. Yup, our brains are actually hardwired to want more of these artificial concoctions.
And while this junk food might be delicious and fun to eat, there’s a big problem: It’s creating a vicious circle of cravings, guilt, and feeling out-of-control — not to mention poor health.
But here’s the good news: It is possible to beat the system.
In this infographic, we’ll explain exactly how manufacturers make junk food so irresistible, plus why we’re incredibly likely to overeat when faced with it. Then, we’ll outline 7 strategies to help you explore your relationship with processed food and take back control of your grocery cart, pantry, and eating habits.
(And coaches: Pass these strategies along to your patients/clients for effective steps toward habit change.)
For an even more in-depth look at junk food and how it leads to overeating, check out our accompanying article, “Manufactured Deliciousness: Why you can’t stop overeating (plus 3 strategies to get control).”
If you’re a coach, or you want to be…
Learning how to coach clients, patients, friends, or family members through healthy eating and lifestyle changes — especially when it comes to deeply ingrained snacking habits — is both an art and a science.
If you’d like to learn more about both, consider the Precision Nutrition Level 1 Certification. The next group kicks off shortly.
What’s it all about?
The Precision Nutrition Level 1 Certification is the world’s most respected nutrition education program. It gives you the knowledge, systems, and tools you need to really understand how food influences a person’s health and fitness. Plus the ability to turn that knowledge into a thriving coaching practice.
Developed over 15 years, and proven with over 100,000 clients and patients, the Level 1 curriculum stands alone as the authority on the science of nutrition and the art of coaching.
Whether you’re already mid-career, or just starting out, the Level 1 Certification is your springboard to a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results.
[Of course, if you’re already a student or graduate of the Level 1 Certification, check out our Level 2 Certification Master Class. It’s an exclusive, year-long mentorship designed for elite professionals looking to master the art of coaching and be part of the top 1% of health and fitness coaches in the world.]
Interested? Add your name to the presale list. You’ll save up to 30% and secure your spot 24 hours before everyone else.
We’ll be opening up spots in our next Precision Nutrition Level 1 Certification on Wednesday, October 7th, 2020.
If you want to find out more, we’ve set up the following presale list, which gives you two advantages.
- Pay less than everyone else. We like to reward people who are eager to boost their credentials and are ready to commit to getting the education they need. So we’re offering a discount of up to 30% off the general price when you sign up for the presale list.
- Sign up 24 hours before the general public and increase your chances of getting a spot. We only open the certification program twice per year. Due to high demand, spots in the program are limited and have historically sold out in a matter of hours. But when you sign up for the presale list, we’ll give you the opportunity to register a full 24 hours before anyone else.
If you’re ready for a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results… this is your chance to see what the world’s top professional nutrition coaching system can do for you.