Stop worrying and waiting. Start building the business you really want.
Every successful coach you know once felt paralyzed by the uncertainty of “what to do.”
Our very own in-house PN coaches—some of the top professionals in the world—will tell you they once experienced this same battle with self doubt, this same struggle with feeling overwhelmed.
And we’ve heard this time and time again from the tens of thousands of students who join our certification programs.
But what the successful coaches did next made all the difference:
1. They received guidance from other professionals they trusted.
2. They took smart action. Putting the advice they were given into practice—even though they didn’t feel fully ready just yet.
And now?
They’re confident they can guide their clients to incredible results.
They’ve built a business that lets them live on their terms.
And they’re making a great living doing what they love.
Not because they’re a natural at marketing or selling (most aren’t). And not because they have advanced degrees in exercise physiology (many don’t).
No, the reason they’ve reached this level of success is because they followed the trusted advice of people who had “been there“ and “done that”—and because they took the right actions.
Today, you have the opportunity to make the same choice.
Join us today, and this will become a pivotal moment that you look back on in the future and say, “That’s when I stopped hoping for the successful coaching career I wanted—and started building it.”
Introducing: The Coaching Business Kickstarter
Learn how to eliminate self-doubt, market yourself authentically, and launch a premium coaching business—in about 4 weeks.
Easily access all of your course materials from our mobile and desktop coaching platform.
Launch and grow your coaching business—while building skills that will last your entire career.
We’ll walk you through everything you need to know to start and grow your business—from identifying and attracting your ideal client to structuring your business, pricing and marketing your services, and more. Each skill you’ll learn builds on the previous one, providing a system you can use to propel your business forward each day.
No more guesswork. Market your business with confidence using proven strategies, templates, and scripts.
Get proven strategies, templates, and done-for-you scripts that teach you exactly how to get clients—without being “sales-y”.
We’ll teach you how to authentically share your passion for health, fitness, and nutrition in a way that feels natural to you, and attracts the right people to your business.
Even better: When you put the process we’ll teach you into action, you’ll already have at least one paying client before the course even ends—allowing you to make your entire investment back. (And you’ll have learned a repeatable process you can use anytime you want to acquire more clients.)
What You’ll Learn
The Coaching Business Kickstarter isn’t about learning a bunch of theory. It’s about doing. We'll give you a proven blueprint for success, all you have to focus on is putting the plan into action—one step at a time.
Through a combination of video learning, cheat sheets, and done-for-you scripts and templates, we’ll teach you the skills you need to launch and grow the business you’ve always dreamed of.
Here’s exactly what you’ll learn (and do) over the course of the self-paced program:
Unit 1: Define your business.
Start with your “why”: Learn a proven process for setting time and money goals that will guide you toward building the business you want and working on your terms.
Identify your ideal client: Knowing who you want to work with will not only help you love what you do—it’s also the key to marketing your business authentically. We’ll show you exactly how to identify the type of people you’ll love coaching.
What makes you unique? Standing out is easy when clients see you as the only solution. We’ll show you how to clearly communicate who you are and how you can help so that your ideal client is jumping at the opportunity to work with you.
Craft your brand: Find the perfect name for your business using three smart questions.
Unit 2: Structure your business.
Define what services you want to offer: Get crystal clarity on exactly what services you want to offer—from frequency of Check-ins and communication, in person, online, or hybrid model, workouts/nutrition/both, and more.
Create specific coaching packages: One service offering… or a three-tiered “low, middle, and high” package system? We’ll walk you through deciding how to structure your business based on your time and money goals.
Charge what you’re really worth: Our proven formula for pricing your services according to the value you’re offering, your income goals, and your time availability.
Build an effective website: Learn how to write sales pages, coach bios, and more, that help you stand out from the pack—even if you’re not a “writer.”
Cover the small print: Check the boxes for insurance, legalities, and policies that protect you and your business.
Unit 3: Market your business.
Choose where you’ll market your services: Learn the pros and cons of marketing your business on social media, email, and through a website—plus, how to choose the medium that’s best for you and your business.
Permission to be yourself: We’ll show you how to be your authentic self and let your freak flag fly in a way that generates magnetic interest from your ideal clients.
Marketing your business based on your chosen medium (email, social media): Step-by-step guidance for attracting prospects so they are jumping at the opportunity to work with you.
Engage your audience: Discover a simple formula for clarifying your message so the right people understand exactly who you are, what you offer, and how you can help them.
How to turn your clients into raving fans: Learn strategies you can use to personalize Check-ins, and find small ways you can help clients feel supported, empowered, and special. (Do what we teach you consistently and your clients will jump at the opportunity to tell everyone they know about you.)
Unit 4: How to get clients (includes automated lead flows, scripts and templates).
Authentic Marketing toolkit: Discover strategies for sharing your passion for health, fitness, and nutrition in an authentic way—and without being “sales-y”.
Discover your “marketing style”: Learn how to tune into your unique skills and personality to “sell” in a way that feels totally natural to you.
Overcome sales objections with confidence: Get proven strategies you can use to respectfully address the concerns and reservations prospects have—and convert them into clients.
The “question strategy”: Discover how asking a few very simple, specific questions will help potential clients clearly see the problem holding them back from their goals—and how to position your coaching program as the clear solution.
Closing the sale: What to do if you get “ghosted”, when (and how) to use application forms, how to follow up, and how to leverage testimonials to sell for you.
Take action: We’ll show you how to put all of ^^ this into practice right away to land your first client! (Automated lead flows, scripts and templates provided.)
Unit 5: Monitor your progress.
Dare to be different: Return to your “red/blue ocean” and confirm the effectiveness of your initial unique value proposition.
Build business systems: We’ll show you how to develop and maintain systems to help you run the business.
Think long-term: Discover few more metrics that help you consider the future of your business… Customer Lifetime Value, Customer Acquisition Cost, and Risk Management.
Ask for referrals: Learn exactly how to leverage your raving fans to increase customer lifetime value and decrease the cost of acquiring a new client.
Ready to break through self-doubt, market yourself authentically, and launch a premium coaching business—in about 4 weeks?
Maybe you’ve been told that you have to choose between doing something you love and making a good living?
Or, maybe you’re struggling to feel confident about pricing your services in a way that would allow you to live and work on your terms?
Here’s the good news: When you’re able to deliver a premium coaching service that helps people experience life-changing health and body transformation—you can charge a premium price.
But don’t just take our word for it. Check out what a few coaches said in our ProCoach Facebook group recently:
These coaches are delivering a high-value service that leads to life-changing transformation for their clients—and they’re able to charge a premium price for it (up to $700 per month!).
You can experience this same level of success—yes, you.
Even if you’re just starting out. Even if you want to offer nutrition coaching as an “add on” to exercise programming, or as a stand-alone service. And yes, even if you’ve felt less-than-confident about charging for your services before.
In the Coaching Business Kickstarter, we’re going to teach you the exact methods and systems you need to establish a high-value service with confidence, charge a premium price, and work on your terms.
Even better: We’ll remove all of the guesswork of pricing your services, so you can feel confident about charging what you’re really worth.
We’ve even created a time-money-value calculator that will help you price your services according to the value you’re offering, your income goals, and your time availability.
That means you get to decide what a “good living” looks like for you—and use our step-by-step action plan to build a business that leads to the fulfilling career you’ve always wanted.
Get our step-by-step action plan to launch and grow the premium coaching business you’ve always wanted.
Here at Precision Nutrition, we know a thing or two about growing a successful coaching business—we grew PN Coaching from zero to 250,000 clients (and counting) and 1,000,000+ leads over the past 15 years. Now, we’re ready to share all of our marketing secrets with you, so you can launch and grow the business you’ve always wanted.
Here’s the team you’ll be learning from inside the Coaching Business Kickstarter.
Brian St. Pierre
MS, RD, CSCS - Lead Instructor
Brian got his start in the industry at Cressey Sports Performance as the head Sports Nutritionist and as a Strength and Conditioning Coach, working with hundreds of athletes and recreational exercisers of all types. Now, as the director of nutrition at Precision Nutrition, he has provided nutrition coaching and performance meal planning to US Open champion Sloane Stephens and a host of other professional and Olympic athletes. He’s also served as a nutrition consultant for the NBA’s San Antonio Spurs and Brooklyn Nets and the NFL’s Cleveland Browns. Through this unique combination of experience, he’s seen first-hand what it takes to grow a small coaching business into a world-renowned training facility—and provide nutrition coaching at the highest level.
Sam MacIntosh
MA, PN2 - Co-Writer
As a former marketing executive at one of the world’s largest publishing houses, Sam packs a powerhouse combination of marketing and coaching experience that has helped her build a thriving career in the health and fitness industry. Since 2016, She has coached hundreds of online clients to leaner, stronger, and more resilient versions of themselves. She has also worked as a wellness consultant for the National Health Service and Aviva Group.
Over the past 5 years, Mary has helped multiple businesses craft their brand and market themselves effectively. She’s also coached hundreds of personal training and nutrition clients, specializing in a high-touch, premium offering that has allowed her to work with pro and elite level athletes. Through her work in branding and email, website, and social media marketing, she delivers a powerful combination of real-world coaching experience and business know-how. At Precision Nutrition, Mary is a Curriculum Writer and Coaching Advisor for ProCoach, PN’s world-class nutrition coaching platform.
Krista Scott-Dixon
PHD - Chief Curriculum Officer
With over 20 years of personal coaching experience outside of her work at Precision Nutrition, Krista knows what it takes to turn a passion for helping others into a thriving career. What started as a few weekend classes in the park became an in-demand coaching practice that has allowed her to transform the lives of over 1,000 clients to date through her personal coaching services. At Precision Nutrition, Krista is the intellectual powerhouse behind the year-long program we’ve used to help over 100,000 clients eat and live better through PN Coaching.
Special Introductory Pricing
Join the Coaching Business Kickstarter today at our special introductory price, and you’ll learn how to break through self-doubt, market yourself authentically, and launch a premium coaching business—in about 4 weeks.
This is your chance to:
Get our step-by-step action plan for success. Learn exactly what you need to do in order to launch and grow a premium nutrition coaching business—whether in-person or online.
Learn how to market your business in a way that feels natural to you—building skills that will kickstart your business now, and last your entire career. From identifying and attracting the right clients to structuring your business, pricing and marketing your services, and more.
You’ll learn everything you need to launch and grow your business with confidence—or your money back.
That means you get to decide if it was “worth it.” You’re making a commitment to learn from us—and we’re making a commitment to help you build your business and coach with more confidence. We guarantee that you will benefit from the Coaching Business Kickstarter, or we’ll give you every penny back.
That’s our promise. We’re so confident that the Coaching Business Kickstarter will help your business that you can request a refund within 30 days of purchasing the program if it does not meet your satisfaction.
Frequently Asked Questions
Who is the Coaching Business Kickstarter for?
This course is for health and fitness professionals who want to start (or grow) a successful coaching business—but they’re not sure exactly what to do next, or how to do it.
In the Coaching Business Kickstarter, we’ll teach you how to break through self-doubt, market yourself authentically, and launch a premium coaching business—in about 4 weeks.
Even if you don’t “feel ready.” Even if you’ve never coached a client for real before. Even if you don’t like selling (see more below).
That said, if you don’t need any help getting clients and know exactly how to structure your business, then skipping this course and jumping straight to ProCoach may be a better fit for you.
Click here to learn more about how our world-class nutrition coaching platform can help you take your business to the next level.
What sort of time commitment is involved?
You should anticipate about 4 hours per unit in terms of course engagement. It’s self paced, so if you have more time available, you can move as quickly as you want. Here’s approximately how the time breaks down for each unit:
Reviewing the lesson content: 45-60 minutes
Completing the exercises and next actions: 60 minutes
Self reflection and tracking your progress: 30-60 minutes
Case studies: 60 minutes
We understand that everyone learns differently. And we encourage you to go at the pace that helps you learn best.
You’ll have ongoing access to your Coaching Business Kickstarter program dashboard, including the recordings, content, case studies, scripts and more.
How does the Business Kickstarter fit with the Level 2 Certification?
The Level 2 Certification is about taking your coaching business to the next level… the mastery level.
The Coaching Business Kickstarter prepares newer coaches to launch and grow their business, without struggling or muddling through the early process of getting started (e.g., creating an offering, pricing, marketing, selling, etc.).
I want to coach online/in-person... will the Coaching Business Kickstarter help me do this?
Yes. We will walk you through the process of identifying exactly what kind of coaching structure fits your ideal lifestyle, skills, and goals to help you develop the kind of business you want. And yes, all of the strategies, skills, and systems you’ll learn throughout the course will help you be successful regardless of whether you choose to coach in-person, online, or a combination of both.
Is the Coaching Business Kickstarter self-paced?
Yes, it’s self paced. To get the most out of the program, you’ll want to complete the course in about 4 weeks. Following this structure will allow you to engage with the material in the most effective way and give you enough time to take action each week.
With that said, if something unexpected happens and you end up having less time available, you’ll have lifetime access to all of the course materials so you can refer back to it anytime you’d like.
What if I don’t like selling?
We don’t either :). The good news is, when you learn how to simply share your passion for health and fitness in a compelling way (something we’ll teach you how to do in the course), you can easily attract the right clients—without being “sales-y” at all.
In the Coaching Business Kickstarter, we’ll show you a proven, repeatable process you can use to identify your ideal client, decide where (and how) you’ll market your services authentically, and provide scripts, templates, and cheat sheets you can use to take people from “stranger” or “acquaintance” to “interested prospect” to “paying client.”
Get our step-by-step action plan to launch and grow the business you’ve always wanted: Join the Coaching Business Kickstarter waitlist today.
Break through self-doubt, market yourself authentically, and launch a premium coaching business—in about 4 weeks.