"Using new technologies, you can finally get the help you need to make real change in your life. Weight loss, better health, or elite fitness ... it's my goal to make the world's most trusted experts available to you."

I’ve devoted my career to developing a new approach to fitness, one that uses the web to connect you to cutting-edge researchers and coaches. The result is Precision Nutrition, and entirely web-based nutrition coaching company. Here, we do 3 things: research, professional education, and personal coaching.

In our coaching program, we’ll personally work with you to help improve your health and get you into the best shape of your life. In working with others like you, we’ve generated world-recognized research that’s changing the way fitness and nutrition is taught today. In fact, many believe we’re the largest private nutrition research group in the world.

To spread the word, we also offer a professional certification. Through this program, we teach elite health and fitness professionals (like doctors, nutritionists, physical therapists, and personal trainers) how to use the latest in nutrition knowledge in their own practice. To help change the lives of their patients and clients.

With all that said, if you want to know more about me personally, here’s what I do.

Software Developer
When I was 19, I was accepted into the prestigious Systems Design Engineering program at the University of Waterloo, Canada’s top-ranked engineering school. My studies focused on software architecture and user interface design. During that time I also interned at IBM and was offered a lucrative position with the company. However, my heart was really in health and fitness. So, instead of going the corporate route, I partnered with Dr. John Berardi to create the Precision Nutrition website as well as the technology systems that drive our research and allow our super coaches to work seamlessly with clients around the world.
Business Strategist
I grew up in a family of business leaders. So in the early days of Precision Nutrition, strategic thinking came naturally to me. Of course, I had a lot to learn. And I’ve spent the last 13 years developing my business skills: studying organizational structure, marketing, management, and business theory. Throughout, PN has grown from a 2-person start-up to a large global organization of full-time, full benefits team members capable of changing the world.
Philosopher and Linguist
While PN was in its infancy, I also studied Philosophy and Italian at the University of Toronto. While the sciences (like Engineering) and the arts (like Italian and Philosophy) often seem at odds, I’ve found that the pursuit of both leads to more well rounded thinkers capable of solving complex problems while staying true to their personal values. In fact, I credit my studies in both the sciences and the arts for my ability to drive innovation at PN, while always remembering who we’re here to serve: the clients who put their trust in us.
Food Magazine Publisher
Being a second generation Canadian Italian, a love for eating comes inborn. I’ve spent hours learning old world cooking methods from my grandmother in her tiny kitchen. And that love of good food – and the company that comes along with it – lead me to start Spezzatino Magazine. Spezzatino is a food magazine that really feeds people. 100% volunteer run, all subscription revenue goes to support one of our charitable ventures, The Healthy Food Bank.
Charitable Organization Director
Many people volunteer to “give back”, and that’s great. For me, volunteerism is something more. It’s a way to give as well as receive. Being active in the community and helping others in need is something that “fills my cup”. And that’s why I started The Healthy Food Bank, a non-profit organization that works to provide nutritious staples like fruits, vegetables, and whole grains to people in need around North America.

If you’d like to hear my latest updates, follow my personal Twitter page. I write about coaching, education, business building, and change.