Phil Caravaggio, CEO
I met JB in 2001 at the SWIS conference in Toronto. I had read all of his articles, and I was interested in using my background and interest in computer engineering to spread those ideas as widely as possible. In short order, he and I became close friends, and then business partners, and that was how Precision Nutrition was born.
We began by developing an entirely web-based approach to nutrition counseling, something no one had attempted before. When we first started, we were reaching dozens of people each year. These days, we reach thousands every day.
The key turning point was the development the Precision Nutrition System in late 2004. At the time, we had hundreds of articles available freely on the web, but no systematic way for people to apply those strategies to their own lives and to the pursuit of their own individual goals.
So over the course of many months, we put together a definitive and comprehensive system to teach people exactly what they need to do to get the body they want.
The Precision Nutrition System has evolved over the years (in fact, we update it every three months), but the two parts remain the same: the educational component, which comes in the form of the various guides and the cookbook, and the support component, which comes in the online Member Zone. Those two things have come to define PN: we teach you exactly what you need to know, and then we help you all the way to your goal with expert advice and the 24/7 support of our 100,000 strong community.
My personal interests lie in the use of technology to solve the health and nutritional problems we face every day. I’ve developed a number of technical tools over the years (including the web application that our coaches use to manage thousands of clients around the world each day) and have a couple of groundbreaking projects in the works as well.
My life revolves around food: in addition to Precision Nutrition, I’m the Executive Director of the Healthy Food Bank (www.healthyfoodbank.com), a registered charity that purchases basic nutritious foods like fruits, vegetables and lean meats for local food banks around the United States and Canada.
To raise funds for the Healthy Food Bank, I publish a food magazine called Spezzatino (www.spezzatino.com), all the profit from which goes to the charity.
Spezzatino is actually less like a traditional magazine and more like an ongoing encyclopedia of food; in each issue, we explore everything there is to know about a single ingredient, from how it’s grown to how it can be turned into a sumptuous gourmet meal.
We like to do our little part to change the world – one food at a time.