Over 5 years in the making, the PN Certification is the synthesis of everything we’ve learned during the last 15 years of coaching and research in the nutrition field. And it represents not only the cutting edge of nutritional science, but also the state of the art in nutritional practice.
Our goal?
To teach elite fitness professionals — personal trainers, strength coaches, therapists, nutritionists — a nutrition coaching system that can transform the bodies of their clients in the shortest time possible.
Our Precision Nutrition community has been abuzz with discussion about this upcoming program. So I decided to answer some of the key questions here, to help those interested learn more about the program.
Q. Why offer a certification like this?
And that’s not merely my opinion. For example, there is ample research demonstrating that in the absence of nutrition change, even very intense exercise programs with experienced trainers will yield an average of between 3 to 6 lbs of fat loss in 6 months time.
Think about that: a client would spend $3,000-$5,000 for 6 months with a personal trainer, only to lose a few measly, unnoticeable pounds of body fat. That’s not good.
To give you a counter example, in our Lean Eating coaching program, clients average around 15 lbs of fat loss in the first 6 months. That’s nearly 3 times as effective.
In Lean Eating, we provide both exercise and nutrition coaching, and that’s the difference. But keep in mind: our coaching is 100% online. They get those results without ever meeting us in person.
If they work with a trainer while doing Lean Eating (which can help keep them from dogging it in the gym), they lose closer to 25 lbs of fat in 6 months. That’s over 4 times as effective.
So something is missing, and that something is nutrition coaching.
That’s why we developed the certification program: to teach exercise coaches to become nutrition coaches too. Because once you can do it effectively, you can deliver results that are impossible with exercise alone.
Q. What do you mean when you say, “Exercise alone doesn’t work”?
In fact, one published review, a meta-analysis of over 700 previous exercise studies done over 25 years, showed that about 6 months of supervised exercise programming will produce only 9lbs of weight lost.
If we assume 50% of that weight lost is fat (which is a safe assumption, based on the research), that means that clients can expect to lose around 4.5lbs of fat during a 6 month training program.
So, let’s assume a client meets with his/her trainer 4 times per week for $50 per hour. That’s $200 per week, $800 per month, and $4,800 for 6 months. All for 4.5lbs of fat lost? That’s a cost of just over $1000 per pound of fat lost.
After all that time and money spent, would an overweight client even notice a 4.5lb fat loss? Not likely.
Q. What results can I expect when I integrate nutrition coaching into my practice?
So with the right exercise and the right nutrition programming, supervised by a trainer, the cost per pound of fat loss can go down from $1000 per pound to $100 per pound.
That’s nearly 5 times the fat loss and 10 times the cost effectiveness.
Seriously, imagine how in-demand you’d be if you were a coach that could regularly deliver results like that. Well, it’s absolutely possible. In fact, it’s what we should expect. But no one is teaching this stuff.
Nothing out there covers the specific problem: how to deliver nutrition coaching in a personal training or sport coaching environment. And that’s why I wanted to do this certification.
I want to help create a new kind of fitness professional. One that helps coaches become body transformation experts, and one that helps clients get the kind of results they deserve.
The PN Certification is a massive step in that direction.
Q. What qualifies you to teach a course / offer a certification like this?
- A student of nutrition, going on to complete my PhD in Exercise Physiology and Nutrient Biochemistry at the University of Western Ontario
- A teacher of nutrition at the University of Texas, Eastern Michigan University and the University of Western Ontario
- A competitive physique athlete, winning the Mr. Jr. USA title in 1995
- A personal trainer, running a successful training business in Miami
- A researcher with published studies in peer-reviewed academic journals
- An author of over half a dozen nutrition books and hundreds of mainstream articles in magazines like Testosterone, Men’s Health, Women’s Health, Oxygen, etc.
- A nutrition coach to thousands of everyday folk and quite a few pro athletes and Olympic gold medallists
So apart from being qualified academically, I think I have a pretty unique perspective — one that’s very well-suited to teaching fitness professionals. I’ve seen the field of nutrition from more angles, both personally and professionally, then almost anyone else teaching nutrition today.
In addition, I’ve written chapters for other nutrition textbooks, I’ve created masters-level university courses on sport nutrition, and I’ve created nutrition certification material for other certifying bodies. So I have quite a bit of experience creating academic course material.
But most of all, I think I’m qualified to teach this because we’ve used and tested this very system extensively with our own clients here at Precision Nutrition.
Over the last 3 years, through our Lean Eating Coaching Program, we’ve been quietly conducting what I think is the largest body transformation research project in the world.
In 3 years we’ve had nearly 3,000 clients go through at least 6 months of coaching with us. Essentially a total exercise, nutrition and lifestyle intervention.
The purpose of the Lean Eating program is simple: help people lose fat, gain lean mass where needed, and completely transform their bodies.
Now, here’s the thing: since the entire program is online, we were able to collect data on everything. And I mean everything.
Because we don’t see clients in person, we can’t “eyeball” things. We need data. So we have detailed psychometric profiles on our clients. We track compliance and every measurable and relevant behavior. And, of course, we regularly collect photos and monitor body composition and performance outcomes.
And as a result of this rigorous data collection, I’m guessing that we here at PN know, better than almost anyone else in the world, which variables are most important to body transformation success.
Now, remember, I’m not talking what we THINK is correlated to success. I’m talking about what we ABSOLUTELY KNOW is correlated with success. Success here meaning compliance, consistency, and ultimately, fat loss and muscle gain.
It takes a long time to gather this kind of information, especially since no one in the fitness industry has ever done anything like it before. But now that it’s been gathered, analyzed, and tested, I believe it’s time to share it.
From there, the PN Certification was born.
Q. How does the PN Certification compare to other nutrition education options?
Two, it’s designed specifically for fitness professionals. So it’s for trainers, coaches, therapists and nutritionists working with people who exercise.
That’s very important, because most nutrition courses suffer from 1 of 2 problems.
Problem 1: They have little/nothing to do with exercisers looking for body transformation. Most credible nutrition education today is meant for people looking to become professors, researchers (people who work at universities) or clinical dietitians (people who work at hospitals). So if you want to do any of that, you go to college, study for years and get a PhD or an RD.
Both noble professions. I got a PhD in the field myself, so I’m not knocking it. And Ryan Andrews, who co-wrote the textbook for the PN Certification, got his RD and worked out of Johns Hopkins. But neither of those roads teach you how to actually coach a exercising client through a body transformation.
That’s a very specific skill set, requiring both an understanding of the science of nutrition and — this is critical — a reliable system for coaching it.
So unlike anything else out there right now, the PN Certification does both of those things. It was designed from the ground up, specifically for the working fitness professional.
Problem 2: They’re, well, a joke. I just Googled “nutrition certification” and found some 1000 or so results. Good God. The situation is bleak, my friends. Of the non-university level nutrition certifications out there, I see plenty of garbage, quite frankly. Weekend seminars, no exams, no studying. Lots of rubber stamping.
Some are more challenging, I’m sure, and probably a few are even worth the money. I don’t know — I can’t look at the Google results for very long before getting depressed.
I think I would sum it up this way: if you’re here, reading this, you’ve probably followed us for some time and you probably think a lot like us. And so I suspect you will probably benefit more from the PN Certification than from any other non-university-level nutrition education you are likely to find. That’s just my gut feeling, so take it for what it’s worth.
Q. How thorough is the PN Certification?
Q. Will there be multiple levels of certification?
Some trainers and coaches will stop there. And that’s cool with me. With the Level 1 certificate, they’ll be as well trained in exercise and sport nutrition as my masters students.
Level 2 is an invitation-only program for students who pass Level 1. The student is required to do an online internship, perform regular research reviews and client case studies showing that they can actually deliver results. Level 2 certifies that you can take the theory and apply it with clients all the way through a successful body transformation.
So, unlike other nutrition certification programs, the PN Certification has both a theory component (Level 1) and a practice component (Level 2). Those students who complete both levels will be among the best in the world at getting client results.
Q. Do I need to have a science degree to become certified?
Q. Once I’m PN Certified, will I be listed on your site?
For example: Our Lean Eating coaching clients are often interested in finding a local trainer, one who actually knows what the hell they’re doing, to help them out with their new exercise movements, etc.
In the past, we had no one to send them to. I can’t just send them blindly in the typical local fitness club with their Lean Eating exercise and nutrition program in hand.
It would be a disaster. The trainer doesn’t know what to make of our program, or they start criticizing it or trying to change it. And the client spends half their time trying to mediate between us and them. Not good.
So with the PN Certification we’re creating an army of fitness professionals who actually get it. Coaches who our readers, clients, and customers can trust.
What’s more, by being PN-Certified, trainers and coaches will be part of a network of local professionals that we trust and that we can refer our own clients to.
Once you’re certified, you’ll have a professional profile in our new online directory of PN Certified Professionals, so you’ll be easy to find when people are looking for local help.
Q. Would nutritionists and dietitians benefit from this program as well?
Trust me. I know because I’ve taught in dietetics departments.
Just because someone has earned an RD or LD credential doesn’t mean they’re done learning. The best dietitians, trainers, and strength coaches make life-long education an important priority.
The PN Certification program would be an asset for every dietitian.
Q. Is the PN Certification program accredited by one of the national education boards?
Q. What about those people specifically looking for national accreditation?
Q. Can I earn CEUs from my personal training organization with this program?
Q. How long does it take to complete the Level 1 program?
The ambitious and those folks with a nutrition background, however, can try a pace of 2-3 chapters a week, so 6-8 weeks total.before writing the exam. For the ambitious and those folks with a nutrition background, however, 2-3 chapters a week isn’t unreasonable.
Q. How about Level 2?
Q. What advice will someone be able to offer clients after completing the course?
The only scope of practice that’s prohibited is Medical Nutrition Therapy (MNT), which means giving nutrition advice to treat or cure disease. You wont be qualified to do this, and you should never try, unless you’re specifically MNT accredited.


