Meet the Precision Nutrition Team
Aaron Hughes
Having spent 10 years in digital marketing and e-commerce, Aaron brings a wealth of experience to Precision Nutrition. After overcoming his own health challenges related to food sensitivities, he's passionate about helping others make lasting changes in their lives. Aaron is also a perpetual learner, empathetic communicator, frequent cyclist and dark chocolate enthusiast.
Adam Campbell
With nearly 20 years in health and fitness publishing, Adam’s accomplishments to date seem to reflect a complete career: 15 years in leading roles at Men’s Health; Chief Content Officer for several top health and fitness magazines; writer of six books, of which a million copies have been sold. Now, Adam joins Precision Nutrition to support his top passion - to use content to help people improve their lives. Adam holds an MS in Exercise Physiology and a BA in Creative Writing, in addition to a CSCS and Precision Nutrition Level 1 Certification.
Adam Feit
Before joining PN, Adam was waist-deep in a successful career as a strength and conditioning coach -- first serving Olympic and NFL athletes, and later founding his own company to develop life-changing health and fitness programs for private clients. A former Kentucky's Strongest Man winner, in the space of a single year Adam went from PN Coaching grand prize winner to PN Level 2 Certification Super Coach.
Ailbhe Keyes
Hailing from Ireland, Ailbhe moved to Canada for what was supposed to be a yearlong stint, and six years later she’s still there. With a BA in Business and Communications and an HDip in Teaching, Aillbhe landed at the fast-paced Bank of Montreal. Now, she brings her entrepreneurial and organizational chops -- along with a love for yoga, travel, and food -- to PN.
Alaina Hardie
A web programmer since 1992, Alaina was the the first ‘tech person' at PN, and has kept things running smoothly even as the company exponentially grows. While her work at PN keeps her on her toes, Alaina has still found time to teach at Singularity University, co-found a telepresence robotics company, gain a brown belt in Brazilian Jiu-Jitsu, and tinker with emotion emulation in robots.
Alex Cimino
Holding degrees in History and Journalism, Al supports and celebrates PN clients through the magic of video and audio storytelling. A proud father, family man, and self-professed pop culture junkie, Al enjoys the collaborative, friendly working style of PN and always brings a healthy dose of humor and humanity to his work.
Alex Kim
Alex has been honing his skills as a graphic designer for over 25 years. He brings the power of beautiful, intelligent design to enhance the user experience. In other words, he helps PN products look good, and helps clients feel good while using those products. Alex also grows gourmet culinary mushrooms and practices the martial art kendo. But rarely all at the same time.
Alex Picot-Annand
Alex has worked in the health and fitness industry for over a decade, including working in stinky varsity athletic facilities in university, running her own nutrition practice after graduating, and interning as a PN Coach. Eventually, she migrated to writing, and loves the creative exercise of translating ideas into articles. She also develops recipes for PN’s Encyclopedia of Food. Alex is PN Level 1 and Level 2 certified and has a passion for weightlifting. (And she’s got the calluses on her hands to prove it.)
Aneka Abrahams
With 20 years of experience across multiple industries including fintech, communications, online dating, and now health and wellness, Aneka brings a strong HR generalist background to PN. As a former competitive track & field athlete, her job combines her love of sport with her passion for developing and coaching people to achieve success.
Angela Self
Before joining PN, Angela worked to help women take control of their money through two bestselling books, a client-supporting website, and an unforgettable appearance on “Oprah” -- hugs and all. Now she’s applying these finely honed skills to help Precision Nutrition clients change their lives through our nutrition and coaching programs. One more thing: Angela’s mastery of 80s hip-hop lyrics may be unmatched (feel free to test her).
Ariel Niu
Who sends you those PN emails and SMS? It's Ariel! With a wide background in digital marketing, Ariel has worked with companies in various sectors, such as Traction on Demand, Kit and Ace, and CTV News. Ariel is passionate about email marketing as she loves to combine the power of data with human psychology in her work. Originally from Vancouver, Ariel is now loving life in Toronto. In addition to her work with PN - Ariel also vlogs on YouTube about her experiences in Toronto and life in general.
Belinda Hudmon
After two decades at Fortune 100 companies and tech startups alike, Belinda’s expertise now touches every facet of marketing, from brand building to digital marketing to technology, customer experience, and more. She’s got plenty of numbers to back her record -- but while getting results may drive Belinda, her passion is to lead rockstar teams. When she’s not working or exploring the outdoors, find her at sports events being her three kids’ number one fan.
Ben Borowski
Ben is a software developer with 15 years of experience and an impressive track record. Back in the day, he built Flash sites for Ice T and the Backstreet Boys, and more recently, he founded a software platform and a web design/app development company. Ben holds a Bachelor of Fine Arts, and in his spare time, acts as a volunteer firefighter.
Betty Osbelt
A successful marketer for many years, Betty recognized that something was missing. Transitioning to new-client training got her closer to her passion, but still she wanted more. Thankfully, that’s when she found recruiting. In her first post, she built two whole teams -- a daunting task that she ended up loving. When she’s not recruiting amazing new team members for PN, find her challenging her fear of heights via activities like rock climbing and ziplining.
Brian St. Pierre
Brian is renowned for his expertise in performance nutrition. He's a Registered Dietitian with a Masters in Food Science and Human Nutrition and a long list of credentials and publications (including five books) under his belt. Pro sports organizations like the San Antonio Spurs and Cleveland Browns trust him for his nutrition consultation, but first and foremost Brian is a PN coach, helping men and fitness pros of all ages and backgrounds achieve their goals and feel great.
Cheryl Stinson
While earning her Master's in Computer Science and Applications, Cheryl studied ways to use virtual reality to improve sports performance. An avid traveler, she takes full advantage of PN's remote-working policy, having spent a recent season in Azores, Portugal. A professional volleyball player since 2003, Cheryl has played for Canada's national team along with multiple organizations throughout Europe.
Craig Weller
Craig spent six years in Naval Special Operations as a Special Warfare Combat Crewman (SWCC) and close to two years on the High-Threat Protection team for the U.S. Ambassador to Baghdad in Iraq. Craig trained special operations personnel for foreign governments on three different continents, has been published in the Journal of Strategic Studies, and is now studying human performance and how it relates to motor and perceptual learning.
Denise Allen
A certified trainer and longtime fitness instructor, Denise has helped hundreds of women achieve successful transformations. Once a chubby child, she has dedicated her life to pursuing joyful fitness and helping others find what works for them. At 50+, Denise is a multi-sport athlete and a vibrant inspiration to her clients.
Dominic Matteo
Once morbidly obese, Dominic shed over 100 pounds, gained muscle, and discovered a deep passion for health and fitness. Today he has an impressive host of certifications and credentials, over a decade in nationally competitive men's rugby, and a powerful, diverse skillset to help his clients achieve their own life change.
Doug Estey
A front-end developer for PN’s nutrition coaching software, Doug’s career highlights include helping launch a brand-new wireless provider and building a medical device prototype using nothing but an Arduino and a lot of solder. The multi-talented Doug once rode 600 kilometers on a track bicycle through Manitoulin island, and he’s a prominent spaceship pilot... in a popular online game.
Eric Weinbrenner
After having his own health and fitness transformation in his early 20’s, Eric became a personal trainer. Drawing on his rich experience in the industry and bachelors degrees in both English and Physical Education (oh, and he’s got a masters in teaching, too), he’s since worked as a copywriter for some of the top health and fitness companies in the world. Outside of work, he loves to spend time with his wife of 10 years and their two highly-energetic kids.
Erin Weiss-Trainor
A PN veteran, Erin has worked in almost every role at the company, including women's coaching and curriculum development — a background that helps Erin lead complex projects, foster collaboration and nurture team members' unique abilities. Erin has a Masters in Kinesiology, has held positions at top health institutions including Sunnybrook Hospital and Johns Hopkins, and volunteers at her local Crossfit box.
Eva Tang
Eva is a proud jack-of-all trades who loves to GSD (get stuff done). Prior to joining Precision Nutrition, Eva lead growth at a venture-backed healthcare startup, working in a range of roles, from customer success to high-level project management. Now she looks forward to combining everything she loves about technology and health,with her insatiable need to explore the world — and all the people in it.
Gillian Hagg
A Certified Holistic Nutritionist, ACE certified personal trainer, and Ironman triathlete, Gillian brings both expertise and passion to her coaching clients. Gillian is also Precision Nutrition Level 2 certified and holds a Bachelor of Science in Kinesiology & Sports Studies from the University of Alberta. Her energy and smile will light up the room (or the computer screen).
Graham Anthony
Graham is an award-winning web and app designer. A graduate of the prestigious OCAD University, before joining PN Graham served as Senior Web Designer at Spin Master Ltd., where he designed joyful, dynamic web experiences for Bakugan, Air Hogs, and other popular children's toy brands.
Holly Monster
Completing PN's Coaching program inspired Holly to change careers and feed her need to help others. A Certified Eating Psychology Coach, Certified Culinary Nutrition Expert, and a Reiki Master, Holly also has experience in the healing arts. A former food bank user (and, now, lifelong supporter), Holly's compassion and empathetic deep listening is known to help clients experience huge breakthroughs.
James Herdman
James is a dedicated software craftsman whose lengthy tenure at PN has been critical to the company's growth and success. A passionate climber, James competes in climbing at the local level and as such is fascinated by the nuances of training, nutrition and performance. His self-directed learning style means James is always improving as a software developer and athlete.
Jason Bonn
Jason holds certifications from the National Strength and Conditioning Association and Precision Nutrition, along with a BS in Physical Education and Master's in Coaching. He has seven years of teaching experience, including six years as a coach at PN, where he loves working with a clientele with diverse backgrounds, goals, and needs.
Jason Crowe
With more than a decade of experience in business development roles with top companies in the health, pharmaceuticals, and diagnostics space, Jason brings an expertise in consumer behavior and strategy to PN. He also sits on the board of a children’s health charity and enjoys cycling in his spare time. Find him at any local hipster coffee shop (the more beards, the better).
Jason Dreher
When Jason quit his job to pursue a career in web development, it was both the scariest and most empowering moment of his life. Before joining PN, Jason frequently worked with non-profits and smaller businesses. His first project was to create a website for a non-profit rehabilitation gym that helped people regain their ability to walk. Jason is a seasoned hiker, snowboarder, climber, and swimmer, and loves working with a company that inspires others to move too.
Jen Cooper
Jen holds a Master's in physical therapy, multiple personal training qualifications, and certifications from the Institute for Integrative Nutrition and Precision Nutrition. She's also a former triathlete and recipient of the Ms. Natural Philadelphia Bodybuilding title. A one-time pharmaceutical rep who traded in corporate success to live her values, Jen's big risks help her relate to PN clients and support them through their unique journeys of change.
Jen Schwartzenhauer
As a client in Precision Nutrition Coaching, Jen realized that quitting her day job to go all-in with her own personal training and nutrition coaching practice would open doors, not close them. So she took the plunge and has never looked back. With a B.A. in Anthropology and several certifications (including PN Levels 1 and 2), this super coach loves deadlifting, pushing heavy sleds and playing softball along with playing in her kitchen with her two daughters.
Jenn Averink
Jenn joins PN’s client care team after 20 years running her own music and dance school. The musician’s lifestyle brought her to PN as a client, where she realized she could channel her love of teaching into the nutrition and fitness industry. She went on to get her Level 1 and 2 certifications, start her own coaching business, and the rest is history. A Canadian National Natural Physique Champion, Jenn’s an accomplished physique competitor, and obsessed with finding the perfect cup of coffee.
Jennifer Nickle
The Master Chef at Precision Nutrition, Jen's culinary background is enough to make you salivate. She's been a chef at some of New York, Toronto and Montreal's most prestigious restaurants. She was also the personal chef for famed MMA champion Georges St. Pierre. Today, Jen develops menus, recipes and food programs that combine nutritional value, sustainability, and of course, lots of flavor.
Jenny Brook
Jenny completed two rounds of PN Coaching and has been hooked ever since. Prior to working at PN, Jenny applied her tech skills in software testing, development and usability to a huge range of clients. When not at her computer, Jenny can be found surfing or snowboarding — always fueled, of course, by a good cup of coffee.
Jerad Gallinger
Jerad is a self-taught programmer who started his career in politics. As an early employee at RewardOps, he helped scale the company’s software development team during a period of rapid growth, coaching and mentoring junior developers along the way. Jerad and his wife learned Spanish together while working remotely in Spain and Mexico for a year, and still spend about half the year traveling. When he’s home, he competes in an axe-throwing league.
Jessica Christensen
In her first year competing, Jess became a Junior All American in Race Walking. And that’s after she went straight from walk-on high school track athlete to college scholarship recipient. Jess brings both her personal experience with PTSD and her passion for helping others recover from trauma to her work as a coach, guiding clients to use nutrition as an important form of self care. She also holds a BS in Nutrition Science and is Precision Nutrition Level 1 and Level 2 Certified.
Joe Callinan
Joe brings to PN his SMB and SaaS prowess, and also a passion for promoting a healthy lifestyle. He was the founder and CEO of GrowFit Inc, a company which helps children gain the ability, confidence and desire to be physically active for life, and the creator of QuickBooks Self Employed, a new version of the popular accounting software that was created for entrepreneurs. Outside of work, Joe is an avid runner and runs over a thousand miles a year!
John Berardi
Dr. Berardi (a.k.a. “JB”) is a co-founder of Precision Nutrition, which has become the world's largest online nutrition coaching and certification company. He's an advisor to Apple, Equinox, Nike, and Titleist, and was recently selected as one of the 20 smartest coaches in the world by Livestrong.com.
Jonathan Pope
With a BSc in exercise science and certifications from the National Strength and Conditioning Association and Precision Nutrition, Jon has studied under some of the best strength coaches and physical therapists in the industry. He also knows what it's like to be injured and the importance of training according to individuals' needs. A graduate of PN Coaching himself, Jon enjoys helping people overcome their mental barriers to accomplish great things.
Julia Malacoff
Julia is an experienced content writer and editor, and has worked for major media publishing houses like Hearst and Meredith. Although she started her career in fashion, Julia discovered a love of health and fitness while working at Shape Magazine. Shortly after, she became a personal trainer specializing in women who are pregnant and postpartum. As part of her life in Amsterdam, Julia rides her bike everywhere. (Rain or shine, she’ll have you know.)
Justin Giancola
After graduating from university with a major in Mathematics and Philosophy, Justin discovered that computer programming is “The Thing” he's most passionate about. So he taught himself to program. Since then he's built many large payment systems that have proved reliable. His endless curiosity about how things work, why they break down, and how to fix them make Justin a natural fit at PN.
Kate Kline
Kate uses her knack for sharp, engaging content to connect with and educate PN's hundreds of thousands of followers each day. Her extensive background in exercise science, nutrition, and psychology — including three years working with 1,000 clients as a PN coach — helps make Kate's one of the smartest voices in your Facebook feed.
Kate Solovieva
Kate is a world traveler and adrenaline junkie with a diverse resume that includes a Master's in Psychology; training in cognitive behavioral therapy, motivational interviewing, and group therapy; and obstacle racing. This eclectic background gives Kate unique insight into the many ways people can discover new territory in themselves, get fit, and come make it through challenges thriving.
Kelly Shea
Coming to PN via big names like Priceline, Pratt Institute, and The Onion, Kelly’s been designing beautiful, user-friendly interactive apps and elements for 16 years and counting. Holding an MFA from the School of Visual Arts in New York, design has long been Kelly’s main passion -- but not her only one: She once drove from Brooklyn, NY to Madison, WI to have a custom bike built.
Krista Schaus
A former police officer and national champion in both powerlifting and bodybuilding (she was backstage with Schwarzenegger!), Krista was an original Precision Nutrition Super Coach before suffering a stroke and rare cancer diagnosis in 2014. Now, as a survivor, she's discovering a new “her”: "I once was able to lift hundreds of pounds and do many pull-ups. Now I'm happy to lift spirits and help pull up others.”
Krista Scott-Dixon
With nearly 20 years of experience in adult education and curriculum design, Krista (or “KSD”) is the intellectual powerhouse behind PN's coaching program development. Once the ‘kid picked last for every team,' Krista sees health and fitness as pathways to a bigger goal: changing people's lives. Krista is the author of several books and dozens of academic publications, and inspires the loyal readers of her groundbreaking women's weight training website, Stumptuous.com.
Kyra Aylsworth
A highly experienced designer and digital practitioner, Kyra has an uncommon insight into technology and communication, which she uses to help create a positive experience for all PN clients. Kyra is naturally curious, an avid traveller, and has been practicing yoga and meditation for over 20 years.
Lance Jones
With 20+ years in the field, Lance’s skills have resulted in skyrocket-caliber results for big names like CNET, Copy Hackers, Adobe, and TurboTax. A largely self-taught marketer, his innovations are now industry standards for newsletters, copywriting, A/B testing, and opt-in funnels. In his spare time, find Lance practicing mindfulness, making bad dad jokes, and obsessing over high-performance cars.
Lee Walker Helland
A former magazine editor whose work has appeared in top titles like SELF, New York, and Details, Lee has spent the past decade turning complex health topics into relatable stories and real-world advice. Lee's mission: to help readers engage with wellness, stay true to themselves, and love their lives.
Lisanne Thomas
As a certified doula and childbirth educator, Lisanne has supported hundreds of people through the powerful transformation of birth and parenthood. As a PN coach she builds on this, helping women through the process of positive personal change. A former PN client and grand prize winner, Lisanne served as a PN mentor before becoming a full-fledged coach. She's also a certified yoga instructor, ex-motorcycle racer and a mother of three.
Lorinda Nepaul
Lorinda comes to PN after 20+ years at top-tier global companies across Canada, the U.S., and Europe. Holding a CPA, CMA in Canada and an MBA, Lorinda brings both experience and passion to creating and streamlining business processes. And staying active has always been an interest; in fact, Lorinda worked as a fitness instructor on the side during university and into early her career. She now enjoys taking long walks, swimming and traveling to stay active.
Luke Galea
A highly skilled facilitator, critical thinker and team leader, Tim helps PN find the best pathways to success. His background includes 16 years in strategy, product development, marketing, and customer experience for some of the world's leading brands, hospitals and educational institutions. He's also a devoted football and hockey coach.
Manjot Khela
As a QA analyst, Manjot enjoys digging deep and finding issues that may go unnoticed by others. Over the course of her career, she's worked in multiple domains such as real estate, education, and finance, and has experience with several new industry tools that she's already started bringing to PN. Off the clock, you can catch her obsessing over home design ideas and spending time in the sun (but never without a hat!)
Marc Zionts
As an executive and entrepreneur, Marc has been successfully leading companies since 1987. He is passionate about helping PN positively impact more people in their journey to live healthier and happier lives. Marc is also an Independent Board Director for Pivot 3, TEOCO, and Friends of the Earth, a Washington D.C. based environmental group. Zionts is happily married for almost 30 years and has 4 nice and kind adult children. Besides enjoying spending time with his family, Marc is an environmentalist and avid outdoorsman and an accomplished criterium, cyclocross and velodrome bicycle racer.
Mattia Gheda
After close to a decade as a software developer, Mattia comes to PN via the web agency Unspace. He has worked as an organizer, teacher, and mentor, and researched sensor networks at the University of Padua in Italy. He has now traded Venice for cold Toronto (he swears he only misses the Alps).
Mona Ganesh
Mona is a project manager who brings wisdom from both her diverse professional experience, as well as her rich life experience. She’s worked in a variety of different industries: pharmaceutical, telecom, marketing, banking, and construction. And she’s travelled to even more countries: Thailand, India, Bali, Singapore, Egypt, Germany, Italy, Portugal, England, and basically every Caribbean island you can think of. Mona loves learning, and if there’s ever something that will help her excel in her role, you can bet she’ll put on her research hat and get cracking.
Morgan Kennedy
Morgan makes sure that all Precision Nutrition content meets the PN gold standard through her conscientious web content editing, content management and quality control efforts. An active volunteer, avid traveller and endurance runner, Morgan is passionate about the PN mission: helping every person live and feel their best.
Nadia Fisher
Nadia holds a BA in English and is working toward becoming a Holistic Nutritionist. Before joining PN she taught English as a Second Language in China, coached sports teams and discovered the joy of karate. She has a passion for health and fitness, loves animals, and is committed to a vegan lifestyle.
Nate Green
Nate wrote his first book book, Built for Show, in 2008 when he was 23. Since then, his typing fingers continued to burn; you can find his work in Men’s Health and Men’s fitness magazines, as well as the ultra-popular website T-Nation.com, where he worked as an assistant editor. Nate has also authored two other books, The Hero Handbook and Bigger, Smaller, Bigger, and co-authored Experiments in Intermittent Fasting with Dr. John Berardi and Dr. Krista Scott-Dixon. Nate used to be a skinny kid, but now hauls around a fair bit of muscle.
Pam Ruhland
Pam is a highly experienced coach with a long history of fitness instruction and personal training. A graduate of PN Coaching, Pam is a mother of six, a seasoned marathon-runner and a lifelong learner (she returned to university at 45). She helps her clients overcome obstacles with compassion and courage.
Petra Bowman
Petra loves helping people solve problems, especially when those problems can be solved through high quality, in-depth content. She also loves health and fitness. At Precision Nutrition, she uses her digital marketing skills to bring together these two passions, by connecting people with PN resources to solve their problems. Petra was born and raised in former Czechoslovakia, and after living in hectic US metropolitans, made the decision to move to Vacationland, Maine (which is a real place). She lives there with her husband and three kids.
Phil Caravaggio
Phil attended the prestigious Systems Design Engineering program at the University of Waterloo, then turned down a lucrative software development position at IBM to co-found PN. Here he's devoted his career to developing unprecedented technologies that connect clients with the world's leading researchers and coaches. Phil is also publisher of the volunteer-run food magazine Spezzatino and director of The Healthy Food Bank, a nonprofit that provides nutritious staples to people in need throughout North America.
Ruby Bennett
Ruby is an adaptable team member and a Certified Agile Project Manager who contributes to many projects and parts of the organization, including assisting with the delivery of winners' prizes. (She calls herself “Director of Pleasant Surprise.”) Ruby herself participated in the PN Coaching program, and her PN Level 1 certification is currently underway.
Sarah Masi
With her BA in English and Sociology and experience as a doula, Sarah has a knack for understanding and supporting the needs of others. With her Masters in Exercise Science and certification as a health coach, Sarah's also passionate about PN's mission: to help people live better in body, mind and spirit.
Sarah Maughan
A graduate of the Canadian School of Natural Nutrition (the youngest person ever admitted at the time), Sarah is a respected nutrition expert who's commonly featured in the media and has a vast online following. Having overcome her own health issues and work-life imbalance, Sarah draws on personal experience to relate to her clients' challenges and help them live happy, healthy, energetic lives.
Scott Quick
Scott has been involved in nutrition and fitness for over 15 years, including as a metabolic specialist and and weight loss coach. Scott's journey at PN began as a client (and finalist); he went on to earn his L1 and L2 certifications, ultimately joining PN as a coach. In his spare time, Scott likes to fish, hike, climb and paddle board and is always in search of his next adventure.
Timothy Jones
A highly skilled facilitator, critical thinker and team leader, Tim helps PN find the best pathways to success. His background includes 16 years in strategy, product development, marketing, and customer experience for some of the world's leading brands, hospitals and educational institutions. He's also a devoted football and hockey coach.
Toni Bauer
After having her two kids, Toni re-envisioned her life and career. A “student for life,” she transformed her inner and outer selves as a PN Coaching client, took home the grand prize, and became a certified personal trainer and coach. Since then, Toni has helped hundreds of PN clients — including a 2014 grand prize winner — find their passion and achieve their goals.
Tracy Reck
With a list of credentials too long to fit on this page, Tracy also brings to PN almost a decade of as-successful-as-it-gets coaching in her own practice, where she helped clients get fit and healthy enough get off meds, qualify for a hip replacement, crack habits, and “fathom the depths of their own human behavior”. She also has a background in professional speaking and trained her two rescue dogs, Buzz and Copper, herself.
Virgil Strong
With 20 years of in-depth experience in Strategic Insights and Data Analytics, Virgil has led high-performing teams in leading organizations across multiple industries. His ability to drive game-changing business decisions and unprecedented growth through database development, customer intelligence, and predictive modelling has led him to be an expert in his field. Virgil prides himself in his ability to earn trust and supply thought leadership, just a couple of keys to his success. Oh, and he’s also an accomplished storyteller! Virgil and his family of 6, enjoy an active lifestyle of functional fitness, and too many sports to count! He also savours the odd wine tasting tour in his downtime.
Zach Moore
A Certified Strength and Conditioning Specialist at one of the top 10 gyms in the U.S., Zach is a USA Level 1 Weightlifting coach who has ushered competitive weightlifters and physique athletes to huge success. Having endured multiple knee surgeries and overcome an eating disorder, Zach has a unique capacity for understanding the frustrations of his clients. He coaches them to achieve great things by doing less: by taking it one step at a time.