Scrawny to Brawny Coaching

The 2012 Scrawny to Brawny Coaching Program is coming soon. We’re taking 200 skinny guys and getting them bigger and stronger than they ever thought possible. Expert coaches, $20,000 in prize money, guaranteed results. Are you in?

By Dr. John M. Berardi

It’s time for version 2 of our coaching program specifically for skinny guys looking to build muscle.

It’s called the Scrawny To Brawny coaching program. We’re taking a small group of 200 guys through a complete body transformation program, with the goal of getting you bigger and stronger than you ever thought you could be.

This program is near and dear to my heart because it’s based on my own transformation. I was a skinny guy myself (as you’ll see below). And this program is the culmination of everything I’ve learned about muscle building — in my own transformation, from my coaching experience and from my work in the lab.

Read on, and I’ll show you what a real body transformation looks like, how we do it here at PN — and how you can do it too.

Program Summary:

  • Group coaching program exclusively for skinny guys looking to build muscle
  • Taught by world-class instructors (including yours truly) who have done it themselves
  • Only 200 spots in the program
  • Private website exclusively for S2B clients
  • Detailed nutrition instruction
  • Complete training program
  • Private support forum with guaranteed responses from coaches
  • $99 down, $99 per month; you commit to stick with it for 1 year
  • $10,000 prize for the best body transformation, and another $10,000 divided among our runners-up
  • Results guaranteed: you build the muscle you want or the course is free.

Going back to our roots

About 6 years ago, I wrote a book with my friend Mike Mejia called “Scrawny To Brawny.” The idea was to put together a training and nutrition program specifically for skinny guys. In other words, not just something that might help you put on a few pounds of muscle, but rather something that would take you all the way from skin and bones to big and strong.

The book did very, very well for that audience, and continues to do so on Amazon and in book stores.

But almost immediately, the guys who bought it wanted more. More training programs, a private forum, more personalized help, etc.

Essentially, they wanted a coach.

And I understood. In fact, that was a major turning point for me, and for us at Precision Nutrition, because I learned something then that I hadn’t fully grasped before, which is this:

The diet book is dead.

Over the last 4 years, Precision Nutrition has changed significantly. With the development of the Lean Eating Coaching Program for fat loss, we’re now focused almost exclusively on two things: 1) coaching and 2) developing new coaches (through our Precision Nutrition Certification).

However, this wasn’t always the case. At one time, we were essentially a publishing company. We wrote articles and books about nutrition, body transformation and human performance.

And that was our mission because, 10 years ago, when we first started Precision Nutrition, articles and books were the best way to help people.

You write something, publish it in a magazine or on a website, or put it in a book. People read it, use it and succeed. At least that’s the way it’s supposed to work.

And perhaps for a small percentage of people, it does.

But for most of us, it simply doesn’t. More information doesn’t work. In fact, I’ve come to believe that, most of the time, more information makes it worse.

Why? Well, two reasons.

1. Overload. There is already too much information available. I’ve been doing this for 10+ years online, and over that time I’ve seen people get more confused than ever. People now know less and less about more and more — which is a recipe for failure when it comes to mastering any particular topic.

2. Timing. Getting a bunch of information at once (for example by reading a book, or by getting 20,000,000 results for a Google search) ironically makes real learning much more difficult — because the key to learning is tackling only the very next step.

More is less.

When it comes to real learning, real change, more information is worse. Think about it: if you were 6 years old, just learning to count, no one would expect you to master vector calculus by just Googling “math” and reading whatever you find.

Nor would someone just hand you all the math textbooks from the first grade to the college level and expect you to make sense of it all and plot your own curriculum.

But really, that’s exactly what you’re expected to do with fitness these days.

Just Google it, buy the book, read the article . . . and do it yourself.

Which would be great, if only it worked.

How to get bigger and stronger, in one easy step.

I’m going to tell you exactly how to get bigger and stronger than you ever thought you could be, and I’ll do it in one word.

Many people don’t believe me so they ignore the advice — until they’ve exhausted every other avenue, that is. Others kinda get it, and do it halfheartedly. But there are a lucky few who take me at my word and do it right the first time.

Here’s hoping you’re one of them.

First, doing-it-yourself, searching for more information — all the sites, articles, books, studies that you find out there — is, at this point, a recipe for mediocrity.

(And I say that knowing full well that I’ve contributed my fair share to the mass of information out there. I like to think it was well-intentioned.)

Nevertheless, it’s worth acknowledging for a moment why all that information exists in the first place:

The devil is in the details.

Life, and every subject in it, is complex; mastery of a subject requires understanding that complexity.

So if you want to build muscle, for example, you have to understand all the details, all the complexity, before you can master it. Right?

ABSOLUTELY NOT!

In fact, delving randomly into the details of a subject is a sure way to get overwhelmed, spin your wheels, or worse yet, fail outright.

Eventually you’ll need to understand the details. But only in due time.

To build muscle, or to tackle any major transformative process, there are really only two things you need:

One, a genuine willingness to start, which no one can give you and which you already have inside you on some level (or you wouldn’t be reading this).

And two, the one thing that will allow you to focus the limited energy and willpower available to you (and to any human being) on the very next step and only on the very next step . . .

A mentor.

Mentorship and my own “Scrawny To Brawny” transformation

Mentorship is truly the key, both to learning in general and to body transformation in particular.

Everything else is secondary.

I know from first-hand experience. Back when I was 17, I was a really skinny guy. In fact, at 5′9″, 135lbs, I was so skinny that a lot of the time I felt invisible.

As I said in the video interview we put online not too long ago (which you can watch below), being skinny was like the soundtrack of my life. A lot of the choices I made – from the people I chose to hang out with, to the clothes I chose to wear, to the activities I’d participate in – were determined by my scrawny body.

Embarrassingly, I had already been been going to the gym for about a year or so. And nothing really happened. I got a little stronger. But I didn’t get much bigger. I was spending hours in the gym each week and, at a certain point, it started to seem hopeless.

Then, I met my first, and possibly greatest, coach and mentor.

His name was Craig and he was the biggest dude in my home town. He was 5′8″ and about 240lbs of solid muscle. And one day he came over while I was going through one of my “scrawny guy” workouts and asked me if he could make a few suggestions.

He must have seen that I had actually listened to him and had done what he said, because he offered a few more suggestions the next time he saw me. And so it began.

A month later, Craig and I were close friends and training partners.

When I started, I was barely able to bench press 65lbs. A year and a half later, I was bench pressing 315lbs for sets of 10 reps.

During that 18 month period, I went from 135lbs to 205lbs.

Want to see what 70lbs of lean muscle looks like? Well, here’s me at 18, before meeting Craig.

Scrawny Pics Scrawny to Brawny Coaching

Me at 18 years old, 135 lbs, before my Scrawny to Brawny transformation.

And here’s me 70lbs later.

Brawny Pics Scrawny to Brawny Coaching

Me at 21, 205lbs, after my Scrawny to Brawny transformation.

I screwed around in the gym for a good solid year, year and a half, time that largely amounted to nothing.

And then I was lucky enough to meet a once-in-a-lifetime mentor, and in the next 2 years put on 70 lbs of lean muscle, and truly changed my life.

Our philosophy here at Precision Nutrition has always been to cut through the bullshit and tell you exactly what works. So that’s why I say that when it comes to body transformation, what works can be summed up in a word: mentorship.

Repeat: everything else is secondary.

It’s the only thing that worked for me, and that’s why I’ve decided to pass it on.

For the past couple of years, I’ve taught a class here in my local gym exclusively for skinny guys, because I know what it’s like. I know how frustrating it can be. And I also know how to overcome all those muscle-building obstacles that scrawny guys face.

And I know, because someone once taught me. I know because I had a mentor.

And that’s why we’re launching this coaching program, so that no matter where you live, you can now get the mentorship and coaching that I once got. I’m doing this so that for other guys, it doesn’t have to be a one-in-a-million shot.

History of PN Coaching

The shift here at PN from publishing to coaching is something we’ve done purposefully, after a lot of reflection, study and R&D. The reason is simple: coaching is what really works.

From the very beginning of PN, we always had a small roster of clients that we coached, mostly professional and elite amateur athletes, and assorted other people with enough money to afford the $300 – $1000/month it costs for one-on-one coaching.

And that was the main problem: because the coaching process was so labor-intensive, it was also costly and difficult to scale. In other words, I could help 20 to 40 people at a time, but no more than that.

And we realized that a lot of the time spent coaching is actually just time wasted doing routine data collection (hounding clients for photos and body composition data, tracking communication back and forth, etc.)

Then in 2007, we started to develop an idea that later turned into what is now the Lean Eating Coaching Program.

That idea was this: what if we were to run small coaching groups consisting only of people a) pursuing the exact same goals, and b) starting roughly in the same place?

And then we asked: what if we were to build software to automate the data collection, the reminders, the questionnaires, the progress tracking/graphing — basically all the tedious stuff that takes an inordinate amount of a coach’s time?

Well, if we could do both of those things, our coaches would have time to really coach.

That is, they’d have time to resolve issues, answer questions, provide personal accountability and . . .

… mentor.

And because a coach could help maybe 100 people instead of 30, we could offer the same level of coaching we’d offered our athletes — and maybe better, in some ways — but for $99 a month instead of $300 to $1000.

So that’s exactly what we did.

How we coach.

Starting with Lean Eating, we developed a coaching system that allows us to provide our entire body transformation program (nutrition, training, supplementation, recovery, cooking, psychology, motivation — in short, everything you need) to anyone, anywhere in the world.

Essentially, it works this way:

Small group.

We start with 200 people, each pursuing the same goal (muscle gain), each starting in the same place (skinny).

Private website.

Every client gets a username and password for our private S2B site. This is the hub of activity for the program. You log in each day, get your training program, nutrition habit, daily lesson and off you go.

Group training program.

We develop a training program for them and create all the resources needed to teach it and track it (video demonstrations, detailed instructions, training calendars, journals, private support forum, etc)

Daily nutrition habit.

Diet plans are useless; people follow them only for a short period, if at all, and it always ends in failure. Reason: it’s too much at once. We do things very differently here. We build your diet one very small piece at a time, introducing a new part only once every 2-3 weeks. That way, in 1 year’s time, it will come so naturally to you that you could do it for another 60 years without blinking.

Lessons and action tasks.

Each week, we tackle a new topic to understand. Within that topic, you’ll learn specifically chosen lessons to teach you the “what, why and how” of everything you need to know. In “Protein Week,” for example, you’ll learn everything from how protein synthesis works to how to choose a protein supplement — and then you’ll go and do it.

Integrated workout and habit tracking.

Every day, you have two simple questions to answer for your coach: 1) “Did you do your workout?” and 2) “Did you do practice your habit?” Simple, yes or no. You record it on your private S2B client home page, and we track it — every single day.

Integrated body composition tracking.

Every Saturday, you measure your progress. Some weeks you just step on a scale and measure muscle circumferences with a tape measure; other weeks you’ll do a full skinfold measurement. Don’t worry, we’ll teach you exactly how to do everything, and we track and graph everything for you online. The important thing is that you and we as coaches will always have objective data to go on and not just opinions. With data, we’ll know for sure whether or not it’s working, and we’ll keep tweaking until you’re kicking ass.

Integrated photo tracking.

Furthermore, the body transformation process is at least in part about how you look, and so you will measure that too. Every few weeks you’ll take new photos and upload them, and we’ll periodically compare them to where you started. That will be all the motivation you need.

Mentorship, support and accountability from expert coaches — 24/7.

A coach’s job is to lead the way — to push you, pick you up and keep you going as the situation requires. And the situation will require all of those things, you can be sure of that. When it does, the best coaches in the business will be on your case.

Speaking of coaches, let’s all get acquainted.

Meet the other S2B coaches

I’ll be your head coach throughout the program; you’ve seen my transformation, and if you’re new to the site and don’t know much about me, here’s a short bio:

jb right Scrawny to Brawny Coaching

John Berardi, PhD, CSCS

Dr. John Berardi is the co-founder and Chief Science Officer of Precision Nutrition Inc. One of the world’s foremost experts on sport and exercise nutrition, Dr. Berardi has authored numerous peer-reviewed studies, books, textbooks and hundreds of magazine articles on the topics of exercise and sport nutrition.

As a nutrition coach and exercise physiologist, he has coached hundreds of elite athletes, among them professionals and Olympic gold medalists, and thousands of everyday folk through the Lean Eating Coaching Program.

Studying under renowned researcher Dr. Peter Lemon, Dr. Berardi received his PhD in Exercise Physiology and Nutrient Biochemistry at the University of Western Ontario and is an Adjunct Professor at Eastern Michigan University and the University of Texas.

But to really make this work, I needed a couple more coaches. Let me introduce you to two guys that will be working closely with the S2B group.

Meet Coach Paul

I first met Coach Paul in 2008, at a seminar I was giving in London, Ontario.

When we met, his physical attributes were impressive. He was about 6’2″, 215lbs – tall, muscular, and ripped. In addition, he seemed like a cool guy – outgoing, friendly, and supremely confident.

During that first meeting, there was no evidence that just two years prior, he was knee deep in disordered behavior. He became hooked on endurance running and low-calorie dieting, and by the time he was 19 years old, he was as skinny as a skeleton. At 6’2″ and 133lbs, his health was massively deteriorating.

 Scrawny to Brawny Coaching

Coach Paul – 133lbs

Realizing he had a problem, Paul decided he was going to make a change. One day, while at the book store, he picked up a book called Scrawny to Brawny – written by yours truly and my co-author Mike Mejia. He was skeptical. But he bought it anyway. From there, he launched an all out attack on the program.

He told me he started the S2B program by following it to the letter, doing everything without deviation. I was impressed. Very few guys ever leave their ego at the door and do exactly what’s asked of them.

However, I had to laugh when he told me his intention; “I did everything you said because I wanted to prove that you were wrong, that your program was garbage, that it wouldn’t work.”

Little did he know that he’d go on to become one of my greatest students.

Four months later, he had gained 30lbs of lean mass. “That’s when I realized maybe there was something to this program,” he now jokes.

He then joined a previous version of the S2B coaching program, and over the next year or so, gained another 50lbs.

“I started out trying to prove JB wrong,” he says. “So I did exactly what he said. Then, after a few months, I realized that the program worked. So I continued to do everything, exactly as prescribed.”

paul flex cropped Scrawny to Brawny Coaching

Coach Paul – 210lbs and Ripped

“It’s the coolest thing. You just do what you’re told to do. And you grow.”

And, grow he did. Paul gained almost 80lbs of lean mass in nearly 18 months. And his before/after transformation is one of the most impressive body transformations I’ve ever seen.

 Scrawny to Brawny Coaching

Coach Paul’s Transformation – From 133 to 210 lbs in 18 months

After his transformation, Paul made it his mission to help as many people as he could. And his motivation is simple.

“Not only did this give me a physique that I’m proud of,” he says, “this changed my life. This changed my mentality, this changed my self-identity, this changed my confidence, this changed everything.”

“To this day, I’m very proud of how I was able to change my habits, my outlook, and my physique. And, with the Scrawny to Brawny coaching program, I now have a chance to help other guys make the same kinds of changes. I can’t wait. ”

Meet Coach Chuck

Chuck and I first met during a local weight lifting class I teach.

He wasn’t necessarily scrawny when I met him. But he wasn’t really brawny either. At 6’2″ he was weighing in at a fairly lean 175lbs. With a t-shirt and shorts on, he looked pretty average.

But I soon learned there was more to the story. Just two years prior, I found out, Chuck was better known by his nickname: Bones.

“All throughout high school, I was really skinny,” says Chuck. “Being 6’2” and 145lbs, everyone called me ‘Bones.’ Even my dad called me ‘Bones.’ It was the worst.”

So at 18, he decided to do something about it. Armed with a weightlifting book and a hearty appetite, “Bones” lifted and ate his way to a 30lb muscle gain in the next two years. Not bad. But his best gains were yet to come.

“Unfortunately, I didn’t have any real guidance. I stalled out far short of my goal. It wasn’t until I met Dr. Berardi, 5 years later, that I learned how to do things effectively and efficiently. Then my progress sky-rocketed.”

During a weight-lifting class I taught in 2009, Chuck was one of the star pupils. He worked hard. He listened to everything I said. He applied everything I taught. He practiced every day. He was the hardest working guy in the group.

And all that hard work paid off.

About 1 year after the course wrapped up, Chuck gained another 45lbs, tipping the scales at a decidedly brawny 220lbs. Check out the 3 stages of his transformation.

 Scrawny to Brawny Coaching

Coach Chuck’s Transformation:
Age 18 (left), Age 20 (middle), Age 24 (right)

“I feel like I’ve been given quite an opportunity here,” says Chuck. “The first time I tried to gain weight, I did it on my own, and although I made progress, I know that I didn’t do it the best way.”

“Fortunately, I got a second chance. With the help of Dr Berardi’s Scrawny to Brawny lessons, I learned how to build muscle and strength the right way, and fast.”

“I’ve done things both ways, wrong and right,” he says. “I’ve tried, I’ve erred, and I’ve learned so much along the way. And now I can’t wait to help other guys figure out the best and most efficient ways to go from Scrawny to Brawny.”

What to look for in a mentor

I brought each of these guys on because they’re ideal mentors for skinny guys looking to build muscle.

There are 3 criteria that any mentor must meet:

  1. Must have gone through the process themselves.
  2. Must have taught others to go through the very same process.
  3. Must thoroughly understand the process itself: how it happens, what it works, what the underlying principles are, etc.

Paul, Chuck and I pass all of those tests. Whether you’re learning to be a carpenter, a musician, a writer, or in this case, a bigger, stronger guy, you need to find someone who meets all three criteria to teach you.

Unfortunately, there are very few of them out there. Hence, this program. It’s a way of making sure that any skinny guy looking for help can find it here.

Meet . . . me.

Last year I did a brief interview about my own transformation from Scrawny To Brawny and about this S2B coaching program, and I thought I’d post it here for you in case you missed it.

In it, I talk about

  • My own experience as a skinny guy
  • Why I wanted to change
  • How my transformation happened
  • How it felt going through that change
  • The two best pieces of advice I can give to skinny guys.

Check it out:

If you want to be there with us in May 2012, here’s how the process works.

How to be a part of the S2B coaching program

To be part of the program, you need to be one of the first 200 guys to register. Registration opens on Wednesday, May 9th and closes on Friday, May 11th at noon EST or when the first 200 spots are gone, whichever comes first. Typically spots in our coaching programs sell out in hours, though, because we keep group sizes small and we rarely open them up for registration.

The registration process itself is simple:

  1. Click the “Register Now” button. You’ll find one at the bottom of this page.
  2. Fill out all info on the checkout page. Address, billing info, etc.
  3. Create or upgrade your Precision Nutrition account. If you have never created a PN account (for example after buying another product from us, or joining our forum) you can create one after checkout. If you do have one, you’ll simply upgrade it. You’ll use your username and password to log in to the private S2B Coaching home page each day.
  4. Complete a few basic tasks before the program starts on May 14th, 2012. Once you’ve created or upgraded your account, we’ll direct you to your private S2B Coaching homepage, which starting the 14th is where you’ll find your daily instructions. Until then, you’ll see a countdown clock and a list of tasks for you to complete before the program begins on Monday.
  5. Starting May 14th, log in each day. In the top right corner of every page on this site, you’ll see a link entitled “S2B Home”. Just click it, log in and you’ll find everything you’ll need: workout, nutrition habit, lesson, progress tracking, private forum, access to you coach . . . everything.
s2b link screenshot Scrawny to Brawny Coaching

Warning! Scrawny To Brawny is NOT for you IF . . .

. . . you’re not actually a scrawny guy!

I want to make it absolutely crystal clear who the Scrawny to Brawny Coaching Program is for — and who it’s NOT for.

ectomorph illustration original Scrawny to Brawny Coaching

The Classic Ectomorph.
Scrawny to Brawny is a perfect fit for lifelong skinny guys who are thin, fairly lean and struggle to gain weight. But if you’re not lean and skinny to start, our Lean Eating Coaching Program will be a better fit.

S2B is for true “ectomorphs” — guys who’ve been skinny and lean most of their lives. If you’re an ectomorph, you’re skinny. Not just “kinda thin,” but skinny, period, end of sentence. You can eat and eat without gaining any weight. And you don’t mind putting on a little fat in exchange for a huge boost to your muscle mass, strength, and power, because for you this is ultimately about getting bigger.

Want to see what a good candidate for S2B — a true ectomorph body type — looks like? Take a look at these photos of ectomorphic body types.

If you look like those guys, then Scrawny to Brawny is a perfect fit for you. You’ll gain strength, size, and power while eating big and lifting hard.

S2B is NOT for mesomorph and endomorph body types — guys with average builds or guys who tend to carry extra body fat. If that’s you — in other words, if you’re anything other than truly skinny — then Scrawny to Brawny is NOT a good choice. The eating will likely be too big and the training too geared toward muscle size. Mesomorphs and endomorphs will get too fat on a program like this, because it’s wrong for their body type.

Want to see what bad candidates for S2B — mesomorphic and endomorphic body types — look like? Take a look at these photos of mesomorphic and endomorphic body types.

Mesomorphs and endomorphs need a different nutrition and training program entirely, one built specifically for their body types, like our Lean Eating Coaching Program. Both programs generate truly impressive physiques, as long as you pick the one right for your body type.

To summarize: Lifelong skinny guys should go with Scrawny To Brawny. Everyone else should go with Lean Eating.

If you want help deciding, post your photos in our S2B discussion forum or email them to us at info@precisionnutrition.com, and our coaches will tell you exactly what program is right for you.

Frequently asked questions about S2B Coaching

Our coaching programs have no fine print. Everything is very straightforward. So let me answer a few common questions here.

“How much does it cost?”

$99 USD down, then $99 USD/month. So you will be billed immediately upon registration to secure your spot, then again on the first day of the course (May 14th). Then every 30 days after that.

“How long is the coaching program?”

You’re committing to 1 year, because in our experience that’s how long it takes to make significant change to your body. If you can’t commit to a twelve month investment in yourself, don’t sign up.

After twelve months, you can leave whenever you like with a quick email to customer service letting them know. The program is designed so that in one year you will have the best body of your life and you’ll know how to keep it, so it’s a good time for you to re-evaluate your goals. If you want to stay, learn more, and go further, just keep showing up and we’ll keep teaching you.

“Do I need to have a gym membership?”

Probably. Unless you have a very well equipped home gym (Olympic weights, benches, dumbbell set / Powerblocks, etc), you won’t be able to perform all the required exercises.

“How much time do I need to budget?”

Enough to workout 4 days a week for about an hour each time. And another 15-20 minutes each morning for new nutrition habits.

“What can kind of results can I expect from the program?”

If 1) you do what we tell you to do, and 2) each day you push yourself a little harder than the last, than I would say that in one year I would expect this:

Most guys: 20-25lbs of lean body mass (LBM)

Some guys: 25-35lbs of LBM

Few guys: 35+ lbs of LBM

Keep in mind, I offer these estimates only because people ALWAYS ask for them. And they’ll generally hold true.

That said, I’m going to give you a piece of advice: drop all those expectations, and simply focus on doing each day’s task. Drop all expectations, that is, except for one.

Your ONLY EXPECTATION should be this: every day, you will be bigger and stronger than the day before. If you spend enough days following that process, you will get bigger and stronger than you ever thought you could be.

“Do you guarantee results?”

Indeed we do. Read on.

From our last S2B Grand Prize winner

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Zayn, our 2010 Scrawny to Brawny Grand Prize Winner

Zayn gained 38 lbs of muscle en route to winning the Scrawny to Brawny $10,000 grand prize. Not only did he build muscle, he reached a lifetime goal: deadlift 500 lbs. Here’s what he had to say about the program.

“I needed to add muscle to my frame, and I’ve never successfully done this without looking bloated. So I challenged my coach (Coach Chuck) to make it happen.

Now, I’ll be honest: I questioned a lot of stuff at first. I thought I knew better about how to train. But now I realize, looking back, that I was my own biggest hurdle.

If I had just shut up and trusted the system, and Coach Chuck, it would’ve been a lot easier and a lot less of a headache to worry about it all the time. But nevertheless, I did what the guys told me to. All of it.

And thank god I did, because I gained the most muscle I’ve ever gained in my life. And I’ve been training since I was 15. In addition to the muscle, my strength shot through the roof. I’m not a powerlifter by any means, but at the end of the program I deadlifted 500 lbs exactly.

The S2B Guarantee: Bigger & stronger than you ever thought you could be in one year’s time — or it’s 100% free.

My belief is this: if you invest in professional coaching — and you do what your coach tells you to do — you should get the result you want. Apparently this is a revolutionary idea.

I’m very confident in what we do at PN, so we ALWAYS put our money where our mouth is. So in a word: this coaching program will change your body, and probably your life, and if it doesn’t, it’s free.

Specifically, here’s how it works. If you …

  • Give us a minimum of one year
  • Do what your coach tells you to (workout, nutrition habits, etc) at least 90% of the time

… you will be bigger, stronger, and happier with your physique than you ever thought you could be.

And if you’re not, we’ll write you a check for every penny you spent, and you’ll be on your way, no questions asked. In short, in 1 year, do what we say and YOU get to decide whether we did a good enough job. Simple as that.

See if you can find a guarantee like that ANYWHERE.

Why we guarantee everything

That’s easy. The coach’s job is to remove distractions. I want you to focus on one thing, and one thing alone:

Log in each day and follow the instructions.

That’s it. That’s all you have to think about. Do that, and in one year’s time you’ll be bigger and stronger than you ever thought you could be. And we’ll take you as far as you want to go.

And what’s more, we’ll give a huge incentive to get there . . .

$10,000 in prize money for the best transformation

Change is largely driven by two forces: the carrot and the stick. Reward and punishment.

Punishment is the norm. Punishment is everywhere. Do something wrong, make a mistake, don’t fit in — and someone will be right there to chastize you and tell you where you’ve gone wrong.

But where’s the reward when you do something right? Where’s the reward when you achieve something great?

Well, I’m providing a $10,000 prize for the best transformation in the group, and before I tell you how it works, let me tell you why.

Punishment played a big role in my transformation. When I was four years old, I broke both femurs in a freak accident and spent a whole year in a full lower body cast. When I got out, I was physically a full year behind all my peers.

It wasn’t until much later that I realized how much missing that year of development set me back.

I was never able to make the varsity teams, for example. Junior year I’d get cut easily, senior year I was right on the cusp, only to be last cut from the team.

I was always one year short. I got punked in grade school, I got punked in high school. And that feeling had a ripple effect on my whole life.

The first day I walked into the gym, I came with one thing that would take me years to shake:

A chip on my shoulder.

I suspect that, because you’re reading this, you have a chip on your shoulder too. It’s okay, that will actually help: it’s the stick you’re moving away from.

But what about the reward? Rewards are, unfortunately, few and far between in life, so we set out to change that in our coaching programs.

So in the S2B program, we’re offering a big one.

A $10,000 prize for the best transformation.

How’s that for something to shoot for?

About the $10,000 grand prize

Couple points about the prize. The coaches and I will choose the winner at our sole discretion, but we will seek input from the group at large as well. We’ll decide the winner in 1 year’s time.

Our criteria? The winner has to embody everything below:

  • Great visual transformation: we’ll be looking for a solid visual change that really says, “Scrawny To Brawny.”
  • Great story: we’ll be looking for a truly deserving candidates with great awareness of their own motivations and insight into the process itself.
  • Great client: we’re looking for someone who is truly coachable, who listens, who trusts the coaches and does what he’s told.
  • Great contributor: we’ll also be looking for a candidate who was a great help to the whole group, who was a genuinely positive influence on all the guys.

Bring a good attitude and a willingness to follow instructions, and you’ll have a shot at $10,000.

But do that, and you’ll earn something in the process that — although you may not believe it now — will ultimately be worth more to you than the money:

A new body, a new sense of yourself, and a new direction for the rest of your life.

But wait! Another $10,000!

Scrawny to Brawny requires consistency. If you work hard and stick to it, you will see results. I am giving $10,000 to the winner, but last time there were so many great transformations that I wanted to reward their hard work. So, I am giving away another $10,000, to be divided among our runners up.

A final piece of advice

If I can leave you with one simple piece of advice that just might change your life, it’s this: go out today and find a mentor.

Get out of your own way and give yourself the tools to succeed. Find someone who has done what you want, who understands how it was done, and who can teach you to do it do too.

Then, LISTEN TO THEM.

I was lucky to learn that lesson early, and that one lesson has made all the difference. Be decisive and do it today, right now.

It truly doesn’t matter where or how you find them — could be a buddy, a trainer, a guy you see in the gym, a coach at the local college. And as of today, we’re here too, if you want.

All that matters is that you find one.

See you in the program,

– JB

sig Scrawny to Brawny Coaching

John M. Berardi, PhD CSCS
Chief Science Officer
Precision Nutrition Inc.