Become a ProCoach with Our Nutrition Coaching App

The Precision Nutrition Approach

Diets, meal plans, and macros won’t make you a successful health coach. But here’s what will.

The pivotal question as you sit down to create a new client’s program: “Will they actually stick with this consistently?”

It’s pivotal because you know helping them hit their goals ultimately hinges on the answer to that question. And the only way they’re going to lose that 40lbs, gain that confidence, or enjoy everything a healthy lifestyle offers—is if they actually do what you’re telling them to consistently.

But maybe, like many of the coaches we hear from every day, you’re tired of watching your clients struggle through the same cycle over and over again…

It’s not that your clients aren’t having any success. Those who are especially eager to change seem to do well… for a while.

They lose a little weight, gain a little muscle, and get a little more energy… but it’s often just a matter of time until all those benefits come to a screeching halt. Or worse—completely disappear as the months go on and life gets in the way.

You can’t shake this feeling that there has to be a better process than this spiral… and you start to wonder:

Why is my message not getting through?
How can I get people to follow my advice when they have so many different obstacles in their lives?
What’s my coaching process missing?

Studious woman frustrated by results on the scale

That’s where the Precision Nutrition Approach comes in—and these are the exact problems ProCoach was created to solve.

The Precision Nutrition Approach + Innovative Software = Coaching Gold.

ProCoach is a digital health and fitness coaching platform you can use to connect with clients through instant messaging, create custom health and nutrition programs, schedule (and run) online check-ins, and manage key client data with jedi-master-like efficiency—but it’s also so much more.

What really makes ProCoach different (and so incredibly powerful) is that it’s built on the Precision Nutrition (PN) Approach—a method that whole-heartedly rejects the overly restrictive, “all or nothing” attitude that’s so pervasive in the health and fitness industry.

Instead, we focus on helping build the skills they need to make consistent progress and achieve lasting change.

Before we dive more into the incredible features ProCoach offers, we need to teach you a little bit about the Four Pillars of the PN Approach.

Pillar 1

Let the client lead

There’s a strong belief in the industry that “coaching” equals giving someone a plan and telling them to find a way to stick with it.

We used to think this is what coaching was all about, too. But after working with tens of thousands of clients, we discovered that approach simply doesn’t work—not for the real, lasting results people truly want and deserve.

Now we do things differently. Much differently.

Our client-centered coaching process is led by a collaborative relationship that helps our client’s identify what they want to achieve, and why they (truly) want to achieve it. Then, we work to develop a plan to reach their deep health goals that’s driven by their values, life circumstances and context, and ultimately, what they feel ready, willing, and able to do.

This not only ensures each person is appropriately challenged, but also that they build success on success and consistently progress toward their goals—without ever feeling overwhelmed.

Relaxed coach sips coffee while student works on laptop

Pillar 2

Progressive behavior change = sustainable results.

Giving people meal plans or telling them to “avoid bad foods” and “just eat less and move more!” may seem helpful… but it rarely addresses the real challenges that are holding them back from their goals.

Fact is, change is hard—and that’s OK. Instead of trying to smooth this over and make it all sound easy, we work with people’s natural resistance to change.

Using our revolutionary “Goal–>Skill–>Practice–>Action” model, we help people understand their why, and develop the nutrition, movement, sleep, stress, and specific change adaptation skills (such as mindset and outlook) they need for success.

Not only does this approach allow each person to find deep meaning in what they want to achieve, it also breaks their BIG goals down into small, progressive steps that they feel totally confident sticking to.

Over time, all these progressive, strategic changes and our famous “progress over perfection” battlecry add up to sustainable skills which lead to life-changing health and body transformation—that lasts.

Pleased man standing under a canopy of achievement stars

Pillar 3

Truly Evidence-Based Practice.

We love science. But we also recognize that “what the research says” can often distract us from “what works in the real world, with real people” if we don’t take other relevant information into account.

True evidence-based practice (EBP) only occurs through the integration of expertise, research, experience, and everyday life evidence. Here’s how this plays out for us:

Expertise: Our team is made up of the top nutritionists, PhDs, dietitians, and specialists in the industry. These folks live and breathe this stuff every day—and have decades of collective experience coaching thousands of clients.

Research: We’re constantly gleaning insights from reputable, peer-reviewed scientific papers to ensure everything we write, create, or coach has been grounded in science.

Experience: We’ve helped over 100,000 people transform their health and lives through our personal coaching program. We meticulously collect and analyze data from this group, using what we’ve learned to form proven solutions for helping people transform their body and health.

Everyday, reality-based life evidence: We use outcome-based decision making to make decisions based on what is happening with our clients, not what should be happening. This means we encourage people to experiment and develop an understanding of what works for them, deciding what to do next based on what they’ve learned.

Figurative image of knowledge in the form of books being funnelled into a human brain

Pillar 4

Transform lives, not just bodies.

Here at Precision Nutrition, we recognize that the physical dimension of health—how someone looks or how much weight they can lift—is only one small part of a truly healthy, meaningful, and satisfying life.

And by taking a more holistic approach, we can also help people change their mindset about who they are and what they can do. We can empower them to build the skills they need to make new choices and try new things—to fully experience the world around them.

We don’t want people to have big muscles but small lives, or to be folks who “look good” but feel awful inside. We want to help people feel and function well in all aspects of their lives.

People who can truly say “I’ve built the skills needed to benefit from everything a healthy lifestyle has to offer.”

That’s what deep health is all about.

Pleased man gives thumbs-up while seated on the nose of a rocket ship

Discover the power of a world-class health and fitness coaching platform, built on a proven method—that works.

We took everything that makes the PN Approach so effective and built it into ProCoach with guided tools that walk you through our proven coaching process, step-by-step.

Then we sweetened the deal by adding in all of the client intake, goal setting, progress tracking, client communication tools you need to coach with more efficiency than ever before. No sweat.

The result: the world’s only all-in-one health and fitness coaching platform that lets you implement PN’s revolutionary behavior-change method with your clients.

Now you can help your clients hit their goals consistently and feel confident guiding them through every step of their transformation, knowing you’re backed by a proven coaching process that works.

And your clients can feel the peace that comes with knowing their coach has a plan that will finally lead to all that sustainable, healthy living gold they’re really after.

Learn more about ProCoach, including how it stacks up against other health, fitness, and nutrition coaching platforms.

Video still of Precision Nutrition coach Brian St Pierre leading an online session

Discover the power of a revolutionary coaching platform that helps you transform bodies—and change lives.

We hear from health and fitness professionals every day who are struggling to figure out “what’s missing” from their coaching process.

They’ve invested in their education. They’re using all of the latest nutrition and fitness strategies. Many have even collected mountains of client data from fancy apps and health trackers… but their clients still aren’t seeing the results they want or expect.

Check out this short video for an interview with Brian St. Pierre, Director of Nutrition at Precision Nutrition, where he shares the story of how he overcame this challenge and used the PN Approach and ProCoach to radically transform his coaching practice—and his clients’ results.

How we're different

Yes, “different” can be scary. But it can also be the start of an amazing new way of doing things that totally changes everything for the better.

Here’s why ProCoach is the latter—and how it stands in a class of its own.

ProCoach vs. The “Meal Plans”, “Macro/Calorie Counting”, or “Dieting” approach.

Handing someone a meal plan or telling them to track the amount of carbs, fat, and protein they consume each day may tell them what to do—but it won’t consistently produce results if your clients can’t stick to it.

That’s because starting a new diet or following a rigid meal plan doesn’t require us to make just one change, even though it may seem that way. It requires us to create new routines and build new skills—effectively making dozens of changes simultaneously.

That’s not easy for anyone. Which means: Even if this kind of approach works for some clients, some of the time, very few people will be able to stay consistent long term. Then it’s right back into the yo-yo cycle we all know and hate. Not good.

With ProCoach, you’ll learn how to implement Precision Nutrition’s behavior-change coaching approach to address the real food and lifestyle challenges your clients face every day—like binge eating, lack of planning, on-the-go lifestyles, or a negative self image—and develop the nutrition, movement, sleep, stress, and change skills they need to make consistent progress toward their goals.

As a result, your clients get into incredible shape and transform their lives, while building the skills and habits they need to stay that way for good.

(That’s good for them.)

And you get to experience the fulfillment of knowing you made a real difference in their lives.

(That’s good for you.)

ProCoach vs. Other “habit based” coaching platforms.

You can “assign” a random assortment of habits to your clients, and while that may allow you to jump on the trendy bandwagon of “habit-based coaching”—that still doesn’t provide the level of structure and personalization your clients truly need for success.

The real key to effective habit-based coaching (or as we like to call it: Behavior-change coaching), comes down to helping your clients build the right skills, at the right time.

Through our work with over 100,000 clients, our team of PhDs, dietitians, nutritionists, strength coaches, and specialists created a comprehensive Practice Library that consists of 14 Skills and 40+ Practices your clients can master so they can thrive in every domain of a healthy lifestyle—from nutrition to movement, stress, sleep, and specific change adaptation skills (such as mindset and outlook).

When you onboard a new client into ProCoach, they’ll be guided through a comprehensive intake questionnaire that helps identify which of these skills need to be prioritized based on their goals, values, environment, challenges, and lifestyle.

Each Practice includes optional, done-for-you resources that help your client learn, implement, and master that particular skill.

This strategic, progressive, and personalized skill-building approach is what makes ProCoach stand in a class of its own—and this is exactly why coaches who use our platform are able to get such incredible client results, consistently and reliably.

Phone app displaying progress towards an objective

ProCoach vs. Workout programming apps and software.

There’s no arguing the importance of exercise. But when it comes to helping people experience everything a healthy lifestyle has to offer—exercise alone isn’t enough.

Challenges around food, stress, relationships, and sleep occur 24/7. Which means to truly deliver the dramatic, life-changing results your clients truly want (and deserve), you need to help them overcome the everyday struggles that trip them up. And you can do this by helping them build the movement, nutrition, stress, sleep, and change adaptation skills they need to thrive in all aspects of life.

Here at Precision Nutrition, we call this coaching for “deep health”, and this is the secret sauce, the magic, if you will, that allows you to help clients get the results they want, and the results they need.

Because the fact is, most people aren’t just interested in getting sculpted abs or boosting their bench press (fine as those things are). They’re also after healthy habits that help them take on every day with mental and physical strength, energy, and confidence.

By implementing ProCoach’s proven behavior-change process, you’ll be able to deliver life-changing deep health coaching to each and every client you work with.

ProCoach vs. Fitness/Sleep/Health trackers.

If your clients wear a watch, ring, or other gadget that churns out all kinds of data about sleep, how many steps they take, heart rate, and more, you may have a lot of information—but information alone doesn’t lead to transformed bodies or changed lives.

Don’t get us wrong: Data is important. But the real key is knowing how to turn that data into strategic, progressive actions that will move your clients toward their goals.

That’s why ProCoach’s innovative software helps you seamlessly gather all the important client data you need—including goals, pictures, measurements, food intake, exercise, stress, progress tracking, and more—but we don’t stop there.

Better yet, we’ll teach you how to take all of that information and use it to create a progressive program that helps your clients develop the exact skills they need the most help with to reach their goals, and ultimately: Change their behavior so they can sustain their results—for life.

Hand wearing device watch holding a dumbbell

ProCoach vs. The “Collection of messy spreadsheets” approach.

There is a very good chance that, if you’re reading this, you’ve felt the overwhelm and stress that comes with organizing and keeping track of client goals, important health information, progress pictures and numbers, and contact info.

When you’re cobbling together spreadsheets full of client information and scouring multiple communication platforms to find important client conversations, you sacrifice time that could be spent driving your business (and your clients’ results) forward.

(And just to be straightforward: That “I may look like a mess but I swear I know what I’m doing” approach doesn’t always create the best impression on clients, either.)

ProCoach is here to change that.

Through the all-in-one digital platform, you can create custom nutrition programs, manage key client data, monitor progress, and connect directly with clients through integrated messaging.

Said another way: We’ve taken all the spreadsheets, questionnaires, emails, etc, and put them in one place. That means you automatically have systems to handle the day-to-day operations of your business with ease.

Yes, it’s that simple. (And that awesome.)

Desktop paraphernalia including laptop, coffee cup, papers, etc.

Ready to discover all of the features ProCoach offers—and learn how you can try this world-class coaching software free for 30 days?

The world’s only all-in-one health and fitness coaching platform built on a proven behavior-change method—that works.

Four hands laid atop one another in solidarity

Experience total coaching confidence.

ProCoach was built on the Four Pillars of the PN Approach, and comes with guided coaching tools that show you how to implement our proven behavior-change process with your clients—from the first time you meet, until they reach their goals.

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Build the stronger business you deserve.

An amazing thing happens when you’re able to consistently guide clients to life-changing transformation—they jump at the opportunity to recommend you to everyone they know. By delivering a high-value service, you can maximize your earning potential and build a coaching practice that’s always in demand.

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Coach on your terms.

Whether you want to go full-time as a health or nutrition coach, or add it as an additional service you offer, ProCoach arms you with the tools you need to make it happen—in person, online, or a combination of both.

Personalized behavior-change coaching.

Use ProCoach’s comprehensive Practice Library—complete with 14 Skills, 40+ Practices and done-for-you resources—to help your clients to thrive in all domains of a healthy lifestyle: nutrition, movement, sleep, stress, and specific change adaptation skills (such as mindset, outlook, planning ahead, and more).

Better yet, ProCoach’s guided coaching flow will walk you through how to gather key client information through the integrated intake, and then collaborate with your client to decide what Practice to focus on first, identify what metric you’ll use to track progress, and develop a plan for providing the support they need for success.

This progressive, strategic approach to behavior change allows your clients to stack success on success and build the right skills, at the right time so that they continually move toward their goals—without ever feeling overwhelmed. Want a sneak peek at the Practices and Skills included in ProCoach? Click here.

Screen capture of ProCoach's Practice Library functionality

Goal setting done right.

We’re taught to make goals specific, measurable, blah, blah, blah. But what happens when we’ve done all that? For most people, not much. Because it doesn’t show people how to actually change their behavior.

ProCoach shows you how to implement Precision Nutrition’s world-renowned Goal–>Skill–>Practice–>Action formula (GSPA) to help clients tap into their deep why, and turn their BIG goals into strategic, manageable daily actions that they feel totally confident sticking to.

Progress tracking that goes way beyond the scale.

Your clients want “proof of progress” so they know they’re moving toward their goals. You want to feel confident your plan is actually working.

In addition to tracking standard outcome-based measures (like bodyweight and body circumference measurements), ProCoach lets you track behaviors that your clients have more control over.

Through integrated food journaling, hand portion tracking, and Daily Practice tracking, you and your clients will gain a clearer picture of exactly how progress is happening in both big and small ways. Not only does this tend to skyrocket client buy-in and motivation, you’ll have the data you need to make quality decisions about how to move forward.

To-do list featuring fitness and nutrition specific items

Connect with clients on a deeper level.

Caring relationships are the foundation of a successful, sustainable coaching business. With ProCoach, engaging clients has never been easier. You can schedule and run live check-ins, send direct messages, emojis, file attachments, and images through our integrated platform.

Plus, with ProCoach’s guided Check-in flow prompts you’ll know exactly which questions to ask in order to explore client’s progress and resistance, so you can confidently identify and guide them through any obstacles that arise.

Manage key client data with next-level efficiency.

A comprehensive client profile puts everything you need at your fingertips—from goals, pictures, measurements, preferences and needs (preferred eating style, food sensitivities, etc.), intake data, and contact information.

ProCoach saves you loads of time by handling all the day-to-day tech needs of your business—and provides all the bells and whistles you need to look like a rockstar coach.

Screen capture depicting ProCoach's client management capability

Mobile client app.

With our integrated mobile app, each client you use ProCoach with can seamlessly connect to the platform from their Apple or Android device.

From providing daily check-ins and progress updates, to connecting directly with you through instant messaging, and more—the mobile app is your clients’ all-in-one hub for direction and support during every step of their coaching journey.

Get the support you need for success.

Join Precision Nutrition’s 50,000+ coaches in our PN Coaches Facebook community. Here you can get answers, offer support, provide feedback, troubleshoot, and share your excitement—all in an awesome and supportive environment.

Also included: The ProCoach Learning Center. Through a searchable database of articles and instructional guides covering everything from how to set up your business model, to deep-dives into the what and why of PN’s behavior-change coaching method, and to step-by-step instructions for using the software, the Learning Center has you covered.

Exclusive Bonus

Get instant access to the Coaching Business Kickstarter
(a $349 value—yours free).

Screen capture of the Coaching Business Kickstarter

When you sign up for a free 30-day trial with ProCoach today, we’ll give you full access to this exclusive digital course that’s entirely focused on helping you define, market, and sell your coaching services.

Through five carefully crafted modules, you’ll learn exactly how to:

Market your business in a way that feels totally natural, so that the right people are lining up to pay for your services.
Structure your business for success—define what services you want to offer, identify your ideal client, and craft your brand to stand out from the pack.
Discover how to deliver a premium coaching service and price your coaching packages with confidence—so you can make a real living doing what you love.
And a whole lot more.

Plus: You’ll get access to our proven techniques, cheat sheets, and done-for-you scripts and templates you can use to put everything you’ve learned into action right away.

An unbeatable guarantee

Try ProCoach free for 30 days.

Put ProCoach to the test and use all the training tools, curriculum, workouts, learning center, Facebook community… everything… completely free for 30 days.

We stand behind everything we do, and we want to make this easy for coaches to try.

That’s why we’re giving you a 30-day free trial.

If you decide that ProCoach isn’t working for you before your first payment, simply cancel and you won’t pay a penny.

That’s a total of 30 days risk free.

After 30 days, pay just $99/month for up to 20 clients. Cancel any time, no questions asked.

What ProCoach users are saying...

ProCoach has called me forward as a coach, holding me accountable to make sure I help clients overcome barriers and get where they want to go. Plus, the ProCoach group offers new perspectives and an awesome community that wants everyone else to succeed.

Andrew Leonard

ProCoach is what was missing from my business. Clients want an integrative system where they can upload their photos, see their progress and talk to their coaches, but I didn't have the capacity to offer that. I'm 100% confident that it's going to make a difference in people's lives.

Katie Wygant, Bakersfield, CA

I had tried to include nutrition coaching in my business, but it didn't really work because I had no clue how to put it all together. ProCoach gives me a program that's organized for me. It has drastically improved my coaching by keeping my clients--and ME--on track.

Chris Poese, San Jose, CA

ProCoach allows me to provide more content (daily!) than I could ever reasonably give a client at a one-on-one session, yet I am still able to keep it personalized. Plus, I'm able to coach more people--all while working from home, which allows me to spend time with my kids.

Nikki Strong, Spokane, WA

ProCoach opened the door to a deeper connection with my clients helping them overcome boundaries. The supplemental income and creative outlet totally transformed how I see my future. You can't put a price on that.

Daniel Hennessey, Edison, NJ

Get started with ProCoach, 100% free for 30 days.

After 30 days, pay just $99/month for up to 20 clients.
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