[mc-]

I'd be very interested to know what folks know of the claims made by mercula on their whey "serum" vs whey isolate/hydro etc in terms of the treatment of the whey/protein.

(this also seems to be more of a meal replacement thing than straight protein, but i am interested in their protean claims)

Even today's most expensive whey products -- isolates, ion exchange, concentrates and hydrolyzed form -- are denatured by-products of cheese manufacturing that fall short of preserving the biological activity of the whey proteins. These damaged proteins leave just a slim range of proteins to contribute to your health.
Pro-Optimal Whey™ never uses cross-flow filtration, microfiltration, hydrolyzation, ion exchange, or any process that could denature the original proteins as found in pure, raw milk.
Pro-Optimal Whey™ uses Proserum® Whey Protein. Proserum® is a customized non-denatured, whey protein powder. It undergoes a unique pasteurization process to keep the full range of all the fragile immune balancing and restoring components of fresh raw milk.
The Proserum® used in our Pro-Optimal Whey™ is an exceptional quality natural whey protein. It took years of work to perfect the proprietary filtration and drying methods to lessen processing and retain critical nutrients.

i like that they use grass fed cattle that it seems aren't factory farmed (that may not be the case: they don't explicitly say they're not)

but as to the serum part,
Science thoughts?

mc

[blemt]

I will not claim to be a scientist but my skeptical marketing buttons have been hit. When I see the words, "but wait there's more" I start looking for used car salesmen.

I see proprietary system and that typically translates to EXPENSIVE.

I see two studies mentioned, and a TON of asterisks on many of the claims being made. The asterisk leads to a disclaimer saying "these claims have not been evaluated by the Food and Drug Administration."

I don't like products with proprietary blends/processes where I can't see something specific. I'm also not fond of products making a ton of claims without providing cites in an easy to find manner.

But none of those points are to the science specifically. So I apologize if I'm detouring the discussion.