JB’s Own Transformation Story

On June 2nd, we finally open registration for the Scrawny To Brawny Coaching Program, exclusively for skinny guys looking to build muscle once and for all.

This program is really important to me, because I started out as a skinny guy myself — and if you’ve never been there, you won’t really understand what it’s like.

So last week while shooting some of the video for the coaching program, I did an interview about my own transformation: what it was like, why I did it, how I did it and the key lessons I learned in the process.

Check it out.

And if you’re a skinny guy yourself, I strongly recommend that you try the coaching program when registration opens on June 2nd.  Because this is the program I designed for the guy I used to be.

The thing is, the gym culture has changed — mostly for the worse, in my opinion.

The end of mentorship

Not to go on and on about the golden days here, but the fact is that even 15 years ago, before commercial gym chains took over, you would actually know the people who were working out around you, and they might even help you from time to time.

In fact, that’s exactly what happened to me, and had I not met and been mentored by a few key people, I would have failed miserably.

I see this all the time now. Young guys, middle-aged guys, older guys — simply wasting time in the gym. I see them spending hours in the gym, I see them drinking shakes, but the months go by and … nothing happens. They look exactly the same.

I’ve been there.

And I know how that feels, because I’ve done it. I’ve felt that embarrassment, that sense of defeat. To put it bluntly, it feels like shit.

In my local gym here, I teach a class exclusively for those skinny guys, because I also know how to overcome all that — and I know, because someone once taught me.

Well, now with this program, I can finally teach anyone, anywhere in the world.

And if you’re a skinny guy who’s motivated and willing to learn (and by “learn”, I mean “do what I tell you”), then I’m willing to teach you too.

A summary of the Scrawny To Brawny Coaching Program:

The S2B coaching program is essentially a muscle-building version of our renowned fat loss coaching program, Lean Eating.

• Group coaching program exclusively for skinny guys looking to build muscle
• Only 200 spots in the program
• Private website exclusively for S2B clients
• Detailed nutrition instruction
• Complete training program
• Private support forum with guaranteed responses from dedicated coaches
• $99 down, $99 per month
• $10,000 prize for the best body transformation in 6 months
• Results guaranteed: you build the muscle you want or the course is free.

We use this very same coaching methodology in Lean Eating, our fat loss coaching program. And our research shows that our methods are 3-5x more effective than working with a trainer in person. The reasons for that are many, but in short, it’s because:

1. We address every aspect of the body transformation process, from training, nutrition, cooking, supplementation, recovery, dealing with negative influences in your life … everything, basically, and
2. We do it one step at a time, in a carefully designed process that adds just a little more each day, preventing you from burning out or getting overwhelmed — and allowing you to keep the body you’ve built for life, even when life gets in the way.

Wanna learn how to do it, once and for all?

Interested? Put your name and email address on the list below. I’m only taking 200 guys, and guys on the list get first crack at a spot in the program on June 1st, 24 hours before it opens to the general public on the 2nd.

PS: I don’t know how registration will go, because it’s the first time I’ve ever run a Scrawny To Brawny coaching program. But if it goes anything like the Lean Eating program, it will sell out in hours. So those on the presale list have a big advantage. I like it that way — the spots tend to go to the most motivated.